Trade shows have been there for a long time and have been a major part of the marketing strategies drawn up by companies and brands all around the globe, yet some marketers perceive trade shows as an old fashioned way of lead generation tactics. Trade shows give you a chance to exhibit and give you a chance of face-to-face interaction with critical buyers even in today’s digital world.
Here are some reasons on why trade shows add on to the unique value to your trade shows:
- Increasing Measurability
B2B marketers have struggled to calculate and measure trade shows and that’s why they have struggled with the corundum of the easily measurable and versus less easily measurable trade shows. However, with more companies switching from Excel spreadsheets to web-based CRM systems, exhibitors are getting better data on leads to sales conversions than ever before.
- Trade shows meet the Marketer’s Goals
Marketers have valued trade shows for a long time now as they meet three major marketing goals: building brand awareness, generating sales leads, and strengthening key relationships. From launching new products to creating different phases for new potential customers to old existing customers, trade shows have it all under one roof.
- Grasp the Industry’s Big Picture
Trade shows bring together everyone: from critical buyers, clients to competitors, channel partners. It’s exactly where you get to know where the industry is going, trends, and main issues. Even better, as an exhibitor, you’ll get a more accurate feel for the market by talking to hundreds of prospects and clients over the course of just a few days.
- Get to Know your Team Better
Having team members from different countries mean you may have to conference call each one of them for business-related issues for your company but trade shows give you a chance of knowing your team better and create a bond of trust which is required for the brand. They are worthy of your time and investment because they will pay you back many times over.
These reasons are enough to show you why you should never underestimate the importance of a trade show and why you should keep on participating in trade shows.