Design D Exposition

Breaking the clutter of exhibition booths at a show to stand apart!

We all know that an exhibitor gets only a few minutes at a trade show to communicate with each visitor. In that short span of time, it is important to say who you are, what you do, and what is in for them. So, urged by client experiences, we decided to highlight some key factors that differentiate booths that stand apart on an ocean of a show floor.

With packed schedules, pre-fixed meetings, and extremely large exhibition halls, visitors and exhibitors both are often very tight on time. It is vital at this stage to have crisp communication, a quick understanding of customer needs, and lastly an attractive space that will leave some recall in your visitors’ minds. That is why it is important for your business to have the best display stand design at tradeshows, conferences, or any other industry event you choose to exhibit a

Here are the key factors that determine to attract eyeballs and footfalls to the Exhibition booth

1. Dynamic Content

When the subconscious mind has to choose between static and dynamic content, the dynamic content always wins. Large format LEDs with changing visuals, attractive engagement activities, AR/VR, and games at a booth always have a higher recall.

2. Graphics and Branding

Large format graphic prints that span the length or height of the booth with simple and easy to read messages always get noticed, as compared with smaller graphics that have too much content or product lists. People read small sentences or punchlines, however, large paragraphs generally get ignored.

3. Hanging Structures or Displays with Height

If you ever have the option of selecting hanging signage or rigging you should always go for it. People approach the booth from various aisles and the hanging sign ensures distance visibility and branding. Often visitors waste precious time searching for booths with small maps and obscure numbers. The hanging sign defines where the booth is from a distance and also ensures that the booth is not missed.

4. Furniture

Tradeshows have furniture suppliers and most of the suppliers have similar types of furniture. So as a person moves from one booth to another he/she sees more or less the same furniture. If you really want your booth to stand apart invest in good or customized furniture. It would be a small cost, but it will make your booth stand apart immediately. Also always opt for cushioned furniture that is more comfortable for your customers and staff at the stand. Do not clutter your booth with too much furniture or have too little of it. Ensuring the right quantity and type of furniture on your booth can go a long way in aiding brand recall.

Eg. Orange Furniture at Sun Pharma booth, Light and Dark Blue Furniture at ABLE Bio India Pavilion

           
5. Booth Orientation

Orient your booth intelligently. If you realize on site that there is a cafeteria next to your booth then make your design face the cafeteria, it will get more visibility. On the contrary, if you realize that there is a washroom in front of your booth then orient it such that the backside of the booth faces the washroom. A little bit of smart thinking when it comes to orientation can make a big difference to the experience at the booth.

In a show that sees over 3000 exhibitors not more than 30 are remembered by over 90% of attendees. So, ensure that you are always in the top 10%.

Happy Exhibiting!

Leave a Comment

Your email address will not be published. Required fields are marked *

Design stand, Exhibition stand, Exhibition stall design, Exhibition stand builders, Exhibition stall, Portable trade show displays, Event booth design, Exhibition stand design and build, Trade show stand, Stand builders, Stand contractor, Modular stand design, Modular exhibition stand design, Stall booth design, Exhibition stand booth, Portable event booth, Expo stands for, Design stand, Modular exhibition stand design

Exhibition construction companies

About Us

SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

Contact Us

SOL Brand Solutions Pvt. Ltd.
Cell: 022-22074757

Address:
47, Dr. Simon Fernandes Marg,
Marine Lines, Mumbai: 400002, India

Exhibit Rentals Inc 2019. All Rights Reserved
GET A QUOTE
close slider