Coming up with the most attractive exhibition stand can direct the customer to your booth. Therefore you need to highlight new arrivals, promote a slow-moving item or announce a sale. If your stand is fortunate enough to feature one or more predictions, then you have the most proven forms of advertising at your disposal. In this article we look at the guide for creating the best exhibition stands in India.
- Look for the Reliable Stand Builders
The whole process of looking for a good exhibition stand design might be overwhelming. This is because there are several trade show stand designers and all of them are always ready to give reasons why they offer the best exhibition stands.
Getting the most genuine booth builder can end up taking much of your time and efforts. But what accurately should you look for trade show booth builders? The best builders should be experienced, reputable, and be ready to offer an amazing trade booth. This is the only way you can be guaranteed a quality, good and original exhibition stall.
- Consider your Booth’s Location
When you do register to exhibit at a trade show, you will be given the option to reserve a stand location. They are normally reserved on a first-come-first-served basis.
It is good that you do reserve a spot, though, as you can then try to pick out the best location to showcase your company.
Ideally, you are supposed to be somewhere you will get a lot of foot traffic. That way, you are maximizing the number of potential customers who will see your exhibition booth.
- Use Professional Trade Show Graphics
Effective trade show graphics are essential to not only add the “wow factor ” that attracts the audience but also be informative. Thus, the trade show banners highlight your brand and attract the target audience.
Your trade show banner should communicate your message with minimal words and visuals to maximize impact.
A banner cluttered with text and images will make it harder to read from a distance. So, as mentioned earlier, the primary message should be positioned on your banner at eye level, making it easier to identify and read.
- Consider Simple and Memorable Headline
Another thing that drawn the attention of the attendee is your headline. Ensure you keep it compelling and clear, but short and simple. A carefully thought out headline convinces attendees who are passing by to come into your booth.
The bold headline looks are larger on an exhibit display and are visible to people from every point on the trade show floor space.
- Use Noticeable Colors
While the colouring scheme needs to be consistent with your general marketing design, it should also be bright enough to look unique. Make sure your colour choices convey the emotions you want to create in your visitors. Attracting prospects is important for a high ROI. So it is important to create a high level of visual appeal in the exhibit.
- Lighting Your Exhibition Stand
Colours might change the whole look of the stand remarkably. This can be achieved by using coloured LEDs. For instance, you can win visitor’s attention with strings of neon signs, festoon light, and giant light bulb letters. And if you like a low-key result, then choose a showpiece light, like a chandelier or even a homely feel standing picture lamp. Don’t forget to emphasize the key features of your stand booth with your lighting.
The best exhibition stands have both the stand and the displays contribute to the impression that is being made on the attendees, so they should reflect the value and identity that the product wants to promote. This can be achieved by incorporating brand colours, logos, and other recognizable features into the graphics, and by selecting a display stand that matches the company’s style.
- Be Consistent and Adopt Simplistic Design in your Message
To achieve a strong identity, you need to implement a set of brand guidelines. Use of logos colour, images, fonts; your strategy should be well documented to ensure consistency across all of your marketing efforts. Use these strategies as a blueprint for your trade show stand design.
Your stand will be one amongst many, and any good designer knows that the key to having the best exhibition stands is to keep it simple and eye-catching. Your chosen fonts should be bold, clear and easy to read. If an attendee can’t read your wording from a distance, it will not grab their attention. Keep it short and direct to the point. Visitors have limited time and it is good that you capture some of it.
Are you ready to go to a trade show but you don’t know where to start? Contact us and we will help you plan your exhibits.