The Most Creative Booth Design Ideas
Interacting with your potential customers in your exhibition stall ensures that they stay with you for long and start to engage with your staffs. This can be achieved by having creative strategies while designing your stall design. So, take a look at the creative booth design ideas you can use to encourage interaction at your next event in India.
- Consider Hiring Live Band and Entertainers
Having live music performance to your booth can create a relaxing atmosphere that attendees will stop and watch. This is a superb example where the artists are transforming the space with their aesthetics and instruments catch the eye of those watching as your staff help to market the brand.
Moreover, it makes your exhibit a memorable one with a relaxed and fun atmosphere. Bring your booth to life by hiring some entertainers. The entertainers don’t just invite the audience, but they become an important part of your demo crew.
Photo booths can be a participatory activity and a way to capture visitors’ attention. A well-branded, well-placed photo booth can be the ideal marketing idea for a successful and creative booth design.
Interesting backdrops are a good investment as well. They are easy to transport and set up and can be reused in different events. Take an image series and use it to form an animation. You can use the smart screen to create a ‘selfie mirror.’ Think about using a green screen for background adaptability.
- Provide a Phone Charging Station
Consider this, you’re tired, and your phone battery is running out. Then you see a show booth with a charging station.
Having a free charging station in your exhibition booth stand can attract attendees and help them know about your brand. Remember to brand the charging station with your logos and colours. While they wait for their phones to charge, they will see what your company is offering.
- Consider Technology
Technology has become a part of almost everything today, which is why it should be used when designing an exhibition stand. Consider having some bit of technology on your stands, to enable potential customers to see your website.
You should also consider creating videos of your products for your clients to watch, or even direct them to a download link where they can get more information.
- Introduce Games in your Booth
Games are also a fantastic idea to encourage product awareness, and a fun and creative way to implement customer engagement. Introduce a game that visitors can play when they visit your stall, and after the event, you can make it a downloadable app.
This will help you entice more visitors and keep them engaged for a long time. Display a scoreboard somewhere on your stall to encourage competition between attendees.
- Make People Feel Comfortable and Invited
If you have a large space for your trade booth display, set up some chairs. Normally there isn’t a lot of seating at exhibitions, so people will appreciate the chance to sit down and rest for a few minutes. This is also a great way to expose them to your business.
They are ;ess likely be sitting for few hours. So during the few minutes, you need to introduce yourself. If you don’t get time to talk to all these attendees directly, consider having a screen that plays an attractive presentation about your product.
Putting padding mats over the floor is another good idea if you don’t have the space for chairs. Trade shows held on hard floors and comfortable mat will invite people to stay around your show booth for a while.
- Use of Gigantic Objects
Oversized objects are a source of attraction for humans. For example, displaying the largest smartphone in the world if you are selling phones or giant ceremonial checks, anything about the distorted objects normally attracts people with wonder. So, integrating this fascination in your booth is a sure bet to excite your trade show audience, hence capturing their attention.
Making your product gigantic is a great way to increase the attractiveness of the product. Even if your brand is not tangible like in the case of software, these gigantic objects can still work.
- Think About a Takeout Café
Trade shows are usually tiring; that is the fact. Visitors spend a lot of time walking and talking at the trade fair. Naturally, they would require coffee and food. You can attract several visitors to your trade booth display by having a small coffee and bagel counter where customers can bag the snacks for either free or nominal fee. You can have carry bags and take away mugs labelled with your brand logo.
In your exhibition booth stand, you will find that many customers would like to visit your café. So having one is important since it has such a large draw. This is the best way to draw leads when you incorporate them.
Use these basic tactics when building a creative booth design and you will be well on your way to success. And should you need any help with your trade show display, do not hesitate to contact our exhibit marketing professionals today.