A problem that today’s trade show culture faces, is that of exhibitors trying to stand out in an event. Such a show is a sea of companies trying to entice and attract attendees, trying to make a name for themselves or increasing their brand image. Thus, it is important that exhibition booth designers lay primary focus on creating an innovative stall that is inspired, creative, and catchy to the eye. Most exhibitors do too much and overload their booths with content, hence, they miss out on grabbing the attendee’s attention.
You can avoid this mistake by going through the following tips for increasing the creativity of your booth in the best way possible:
- Dynamic Seating – Trade shows can get quite tiring. The best way to attract attendees to your booth is by providing comfortable seating, that’s not just comfortable but is also eye-catching and maybe out-of-the-box, such as bean bags, themed couches, etc.
- Living Wall, because why not? – Attendees are bored with the same old stall design. Why not change things and create a living wall, with fresh fruits, plants, grass, and other foliage to bring the booth to life? This will surely bring in tons of people for a different experience.
- Make Things Larger-Than-Life – If you have the budget and you want to get REALLY creative, why not go all the way? Invest in a gigantic object, related to your brand, and make that your booth structure! For example, if you’re exhibiting beauty products, purchase larger-than-life lipstick, and a palette, use them as your booth structures, and the awe factor will rack in tons of attendees.
- Go Vintage – Who can resist vintage cars? If you can get your hands on a cheap vintage vehicle, invest some time and money in repurposing it into your booth, and see how attendees visit in flocks