Exhibition company, stall design, stand design, stall fabrication, booth design

Strategies of designing a creative trade show booth

Exhibitions have been around for quite a long time and almost every industry has at least attended. And this event type can be both beneficial and fun for visitors, and a complete game-changer for exhibitors. However, to succeed you have to be sure that booth design is as creative as possible to attract more attendees. Here is a guide on how to set up a creative trade show booth.

  • Utilize Unique Sculptural Structures

Custom exhibits offer a variety of versatility, especially when it comes to designing thoughtful structural elements to support your creative trade show booth. Sculptural structures are the best way to add a unique design element; you can create larger than life versions of your product, logo or another supportive branding.

  • Incorporate 3D Projection Mapping into your Booth Design 

3D mapping brings a cool and innovative touch to any existing design. It is also a great quick fix for booths with dim, mood lighting, or spaces with interesting structures. Try projecting something entertaining or something that directly links to your brand you can use an artistic rendering of your logo or product. 

  • Use a Giant Smartphone

Exhibition show floors are normally busy places — people probably aren’t going to stand around and watch a screen. Creating an interactive experience, however, piques people’s curiosity and draws them into your creative trade show booth. After you have created the perfect content, maximize your success by displaying it intriguingly. 

Touchable video walls, interactive monitors are some trade show ideas to draw people into your booth.

  • Place your Booth Near your Competitors 

Develop a symbiotic relationship with related companies in your industry by feeding off their crowds as they gather on either side of your exhibition display. If you don’t have details bout other exhibitors booths just keep in mind that most companies rent the same booth space. This means that, at least, you might be able to view photos of the event from the previous year and determine who will be present and likely which exhibition show they will attend this year. 

  • Let Visitors Test Your Products

One reason why people attend exhibitions is to view and test new products. So to make a creative trade show booth prominently display your company’s offerings and allows event-goers to get hands-on with them.

  • Know the Foot Traffic Patterns

Research the schedule to know when the main speakers will present the brand, then implement this information into your staff’s agenda for the event. Know the general layout of the event and see how your booth location is placed in relation to major traffic area. Also, be aware of where washrooms are located and where your competitor’s exhibition display stands are located. The better knowledge you have of the event layout, the more prepared you will be.

  • Fabric Architecture

Fabric is one of the most practical materials you can use in your exhibition stall design. Flexible, lightweight, and durable, it can make a great set-up and break-down a breeze. Also, the  fabric can be used to create complex, elaborate architectural structures that would be dangerous or impossible to engineer with rigid materials.

Another unique advantage of fabric architecture is the lighting possibilities it enables. Using fabric in your trade show booth design can make way for some seriously creative lighting. Fabric creates a softer and more atmospheric glow compared to plastics, adding to the list of designs that make for a creative trade show booth. 

  • Create a Relaxing Atmosphere

Attending trade shows is a lot of fun. It can also be hot, sweaty, and exhausting. Consider having a more “homely” atmosphere that invites attendees. They offer an environment that not only looks comfortable to those passing by but also gives attendees a better sense of how the company’s products work.

  • Have an Open Stand Design

Ensure that the exhibition stand design is appealing to look at. In case, you want to seal the space, you can do that with an attractive communication display.

Selling family-friendly products, like sweets and chocolates can attract children. Thus, the parents will follow. 

On the other hand, for adults, tea or coffee too, particularly in the evening and in the morning would do the trick. Design your stand in such a way that you will look directly at the visitors to guarantee maximum confidence.

  • Use the Right Colors

The right colour arrangement can evoke different emotional responses in people. Therefore, use colours that will work best with your brand. You can try to use colours that are outside your brand’s colour scheme if that is allowed which might work better with the crowd. But also try to use colours that match your brand and the logo of the company as well.


For sure, as an exhibitor, it is easy to attract crowds if you have the best stand design on the exhibition floor.  If you apply little planning, creativity, and effort, it is easy to stand out. Use the above-stated tips and you will be sure of a stress-free exhibition experience. Contact us for the answers to your questions.

Happy Exhibiting!

1 thought on “Strategies of designing a creative trade show booth”

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SOL Brand Solutions is a branding and stall design company that designs and builds large-format exhibition stands. We offer a wide selection of exhibition stands, inlcuding custom exhibition stands, portable displays, modular display stands for conventions and conferences, and promotions and activation kits. Wtih offices in Asia, USA, and Europe, we can serve you anywhere in the world with a complex stall design to the activation and promotion display kits.

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