Creating a budget for an exhibition stand is one of the most crucial elements of the planning stage. Without proper planning and research, one can easily spend more than necessary, driving up the cost.
So, it is rather common to see brands find ways to cut their cost and increase their ROI. Moreover, in the business world, getting the most profit out of a small expense is ideal.
- Rent a Booth
Renting an exhibition stand is ideal for first-time exhibitors who don’t know much about budgeting for an exhibition. Rather than buying a booth that might not be useful for your brand, it’s best to have a booth on rent.
The same is also the case for exhibitors who are trying out a new approach for the exhibition and don’t want to fully commit to spending money on an exhibition stall.
Moreover, you can also cut costs on maintenance, shipping, storage that usually depends on how many boxes you have for the booth and how much space you need for it.
- Purchase a Booth
For a seasoned exhibitor, exhibition stand designers prefer that they purchase a booth rather than renting. One big reason is that it’s a one-time investment, if you know what you want your booth to look like.
Secondly, it makes it easier for the exhibition stand designers to design the booth. Purchased exhibition display stands allow the designers to alter and design the booth however they want. This is a big advantage as it allows the brands to customize their stand booth without worrying about returning them.
While this might not always work, when you are meeting with a supplier or an exhibition stall design company, it is a good idea to try to negotiate the costs. Although you might get a big discount, you might be offered a free service of sorts that might help you.
Usually, the most discount you might get would be on the materials and equipment you will use rather than the whole contract. However, it is still a good deal.
- Use Technology in your Booth
Incorporating technology into your stand booth is one of the best ways to cut costs. Here are some ways your technology will out-do the traditional ways.
- Use electronic devices to collect attendee data.
- Use QR codes to authorize registrations.
- Use QR codes to direct attendees to a webpage for more information rather than brochures.
- Use an interactive wall rather than actual equipment for games and other activities.
- Book the Booth Space in Advance
The early bird gets the worm. This is quite true for booking the booth space as many exhibition organizers have a first-come-first-serve basis. In other words, the earlier you book your booth space, the higher chances you have of choosing the best option.
Moreover, it also allows the exhibition stand designers more time to come up with the most creative ideas to build your booth.
- Make Travel Arrangements in Advance
The earlier you make your travel arrangements, the cheaper will they be. From flight tickets to hotel rooms to even food budgets. These all need to be done at least three months in advance.
- Avoid Overhead Banners
While they may be beautiful to look at, there are very few attendees who will look up to see your overhead banners and AVs. Even the few people who might notice it may have to strain their necks to see that is being displayed. Thus, overhead banners become an added cost.
Rather, focus on rigging eye-catching light fixtures or the ones that can properly highlight the important aspects of your exhibition stall.
- Reuse Booth Elements
The chances of all the stand booth elements being useless are very less If you are upgrading your trade booth display or even buying a new one. So, instead of buying or designing new elements for your booth, why not use the elements that are in good condition.
Although you might have to spend a buck or two to make it look refined, it would still save you so much money rather than buying a new one.
For example, if your neon brand name sign still works, rather than buying a new one, you could tweak it light up in a different colours or polish it to look as good as new.
We hope this article helped you understand how exhibition stand designers cut costs to get you the best deal. Exhibitions are an expensive investment. While the staff may bring in the expected ROI and sales, cutting down costs is also an important part of budgeting.
Tip of the Day: While booking the booth space, ensure that you know what the dimensions of the assigned space are. The last thing you want is to have the make a booth that is bigger than space as it will cost more.