Exhibition stand designing is a serious business, and many of the major trade shows are giving many coveted awards for the best exhibition stand. The success of any exhibit depends on how well an exhibition manager attracts leads to their booth. Therefore, for your stand design to be awesome it should have the following feature:
- Has a Consistent Message
The goal of your marketing is to leave your potential customers with a clear image of who you are and what you can offer them. The best method of ensuring that those two key points are delivered is to develop a clear and constant message.
Every aspect of your marketing should work cohesively together, so ensuring that printed materials and even staff wardrobe are consistently branded is very important.
When designing exhibition display, it’s significant to understand how they will be used in conjunction with other marketing materials to ensure a fused theme.
Good Atmosphere with Lighting
The simplest and effective way to attract more visitors to your exhibition stand is through good lighting. It is also one of the easiest aspects of booth design to get wrong as it relies so heavily on the surrounding environment and is difficult to test ahead of the event.
Look for a designer who understands how lighting work. Great lighting creates interest and a feeling of comfort and warmth, this attracts potential customers during the trade show.
An effective exhibition stall will be designed with the brand identity in mind. The booth and the material that is being displayed on it will both contribute to the impression that is being made on the attendees, so they should reflect the brand value and identity. This can be achieved by incorporating brand colours logos, and other recognizable features into the graphics, and by selecting a display stand that matches the company’s style.
- Be Different
One of the more important considerations for any marketing endeavour is standing out. You might be tempted to recreate someone else’s cool design, but it is not a good idea. Your business is unique, so it stands to reason that your stand should reflect that.
Customers should be able to differentiate between your stand and your competitors, so remain open-minded and think beyond the standard designs often seen on the event floor.
- Maximize Stand Space
Normally, the size of a stand is limited. Therefore it is good to make the most of your allocated space. Ensure you confirm the exhibition display stands dimensions with event organizers in advance so that you are aware of how much room you have to plan your space.
Enhance the flow and accessibility of the exhibit area by removing any physical obstructions or barriers to entry. Also, keep your banner stands on the face while the conference area should be set to the back.
- Digital Displays
The best way to catch a customer’s eye is with moving images. Digital displays and videos are a highly effective way to share information where time is limited. Many people prefer to learn about a product or service by watching a video than reading text.
Technology is an absolute must for the modern-day exhibition booth, and a digital display is one of the easiest ways to tick this box. Use the digital screen to show your products, play video testimonials, give statistics or loop feed information–any message. Digital displays will help you say it visually.
Make your Show Exhibit Easy to Navigate
Functionality in the show can also play a bigger role in your success at exhibitions. Consider the layout of your exhibit and how attendees will move about it. You want to have a good flow so that visitors can move unimpeded from one location to another.
If the space looks awkward and people cannot easily access your product and products or they are constantly bumping into one another as they browse, then functionality might have been lost—and this can hurt your image.
- Adopt Consistent and Simplistic Design
Whether you are a reputable company or a start-up company, to achieve a strong identity, you need to implement a set of brand guidelines. Use logos, colour, images, fonts for your strategy should be well documented to ensure consistency across all of your marketing efforts. Use these strategies as a blueprint for your exhibition stand design.
Be sure not to go overboard. Your stand will be one amongst many, and any good designer knows that the key to standing out in a crowd is to keep it simple and eye-catching. Your chosen fonts should be bold, clear and easy to read—if an attendee can’t read your wording from a distance, it will not grab their attention. Visitors have limited time and it is good that you capture some of it.
A business that is seeking to attract large numbers of visitors, or leads to their products or services at the exhibition, must have a distinctive and inspiring trade show booth design. That is why you need to think about the latest stand design. For any inquiry, please contact us.