A trade show is one of the best ways of consumer interaction that is available today and is in fact, thriving in several countries. Thus, if you’re exhibiting, you already know just how important trade shows are. Here, the main goal is to not just showcase your company, or it’s products, but to also generate as many leads as possible. That will only happen when you put a strong focus on driving in tons of attendees, which is why the exhibition stall design plan is an integral part of every trade show strategy.
It is important that every exhibition company works on their strategies to attract more visitors and here’s how you can do that:
- A relaxing atmosphere for the visitors – Trade shows are full of glam and interactions, but all this can get pretty tiring after a while. Your visitors can consist of people who have been to tons of trade shows and know exactly what to expect, which is why they get tired of seeing the same old “sales-pitch”-themed booths. Instead, create a booth that is relaxing and gives off MAJOR comfy vibes that your visitors will definitely love.
- Go big or go home – Yes, budget is an important part of every trade show exhibit, but if your budget does permit, it’s wise to go big and completely impress the audience with larger-than-life concepts. Immersive, giant TV screens, innovative concepts such as a 20-foot long smartphone or teddy bear, giant portraits, etc. can be great ways to capture the visitor’s attention from miles away.
- Creating an exciting experience – As mentioned previously, the key to successfully getting more visitors is by providing an experience they will remember. That is how you can pull them in towards your booth in the first place. You can try things such as allowing visitors to try out your products, experiencing them, or providing AR or VR experiences to see how your products work.