Exhibitions are becoming a common marketing tool in India and are an interactive event that allows companies to gain contact to new markets, meet other industry partners and gather intelligence on their competition. For you to succeed in the exhibition you need to have tactics that can attract visitors to your show booth.
Here are eight tips to that ensure you have the best booth design on the floor:
- Consider an Open Space
Having an open, inviting space makes your exhibition booth stand and brand stand out from the crowd. Trying to eliminate barriers that stop people from coming in or leaving is the best way to entice potential customers. You want visitors to feel free to walk in and out of the exhibit. There are no boundaries in this space.
The expo stand design should be accessible from almost any side and be free from confusion. A smaller open exhibit invites visitors in to get a good look at the products. Without large counters and glass allows you to engage with them.
- Utilize Unique Design
Thinking about the “wow factor” is no longer a factor in today’s exhibitions. Elaborate and colourful trade booth displays entice the attention of the attendees. You need to have new products or showcase new advances at the exhibition, not become a sideshow.
Using a tactic like lighting to highlight a distinct design is one low-key way to increase a higher level of interest and have the best booth design. And you will find a shiny design that will not only keep the focus on your brand and people but also in the end keep you on the favourite way to exhibiting success.
- Select your Trade Show Graphics Carefully
Bold simple and clear images are the most effective in creating the best booth design for your selling story. Building mysterious and confusing art and graphics may be great to look at but can be much less effective as a message.
If possible, you can select simple images. You may want to use many images to tell a complex story, but often, a single simple image work will for you.
If you want trade show graphics, many services offer simple reasonably priced images and illustrations to create exhibition display graphics.
Attract visitors to your show booth by banner stands, giveaways, contests or prizes, and interactive elements such as touch screens to gather customer information, demonstrate a product, or conduct a survey.
Select a unique theme for your exhibition booth design and make it engaging, interesting and fun. Key marketing messages, appealing giveaways, eye-catching signage, informative literature, and engaging elements will generate bigger booth traffic.
- Use of Technology
Some people say that video conferencing, social media, and other technologies will cause exhibitions to slowly take over as people may choose to meet virtually instead of face to face to save time and money, given the option.
However, data show that the exhibition industry is prospering and is expected to continue gaining traction in future.
By embracing technology instead of fearing it, you can use technologies to build anticipation and excitement for your visitors, creating the best booth design. Also, technologies create more engaging and memorable experiences for the guests.
- Simple Designs are the Most Inviting
Beware of over saturating your exhibition display. Do not allow your back wall graphics to become a wall of text that intimidates and alienates people who have never interacted with your business before.
Visitors spend 2 seconds looking at the back wall before stepping in one that they loved. Instead of overwhelming attendees with confusing information, you need to pique their interest and get them to stop at your exhibition stand design. Once the attendees are hooked you can spend some time explaining all the details of your new product.
- Provide Giveaways
Remember, fun giveaways equal more traffic. Invest more money in a giveaway or activity to attract visitors. Get creative in your offerings. Rent an espresso machine or ice cream truck and invite visitors to come and hang out in your stand booth. This will help break the ice and open up conversations.
- Make it Attractive and Engage
You only have a few seconds to grab the attendees’ attention. Provide an immersive experience, or catch their eye with movement and action, such as interactive media, product demos, a game or contest and charging stations. Use them to make the booth more attractive and engaging.
Use these basic tactics when you want to build the best booth design and you will be well on your way to success. And should you need any help with your exhibition stand, do not hesitate to contact us for help.