Many companies will organize trade shows but they are not always successful in their attempt to have cool trade show booths. They lack in investing the correct amount of time, money and the efforts required to have cool trade show booths at their respective ends.
Careful planning and proper research along with the appropriate time, money and efforts should be invested by the companies so that they will be able to successfully display cool trade show booths at the trade shows. They should make the best use of the resources being invested so as to ensure that your next trade show booth proves to be a successful one. Let’s discuss a few valuable tips to make your next Trade show booth a grand success.
Here we highlight the ways using which you can attract the visitors to your booth.
Attracting Visitors To Your Booth
Buyers and sellers meet at the trade shows. Buyers usually attend a trade show with a view to make purchases and to learn about the latest trends you are following.
There is a huge competition in the field and in your direct vicinity. You need to ensure that buyers won’t miss your booth.
1.Location Of Your Booth
Trade shows offer prime location booths for an extra charge. If you are willing to have your trade show booth at the prime location you will have to decide on it early, as these locations sell out fast, also an extra charge and extra efforts will help you in availing a cool trade show booth at a prime location.
2. Stress On Looks Of Your Booth
Cool trade show booths are the first to attract the buyers. Even before the sales personnel approach the buyers, the view of your booth will create an impression on the minds of buyers.
You need to focus on the design of your booth, you can instill bright colors and enhanced and optimum lightning in the designing of our booth. Your booth’s look can be a major criteria for the visitors to decide upon whether to stop and buy or walk past through the booth.
Make sure that your messaging and signs are clear and is viewable from every direction whether it be near or far.
3.Your Booth Should Be Approachable
Along with the right look and an attractive and appealing design, your booth should be approachable to all. You should have a variety of display options so that it appeals to different people. Few of them are interested in flyers and few in pamphlets and reading materials. Video demos on a HD screen or tablet will be a good source to attract the audience. Attendees will be interested in engaging with the booth staff for their required clarifications if any, about the products you offer, so you need to have ample booth staff to address the attendees.
4. Booth Hosts
The hosts you have at your booth should be well trained to represent your company and deal with the queries and answer simple questions of the attendees. You can also have a model, a singer or a magician or any other type of entertainer who goes well with your company’s persona or your booth’s theme.
5. Offer Show Specialities
Your company should showcase the specialities so that the buyers will be aware that they need to focus on certain valuable products offered by the company at the trade show so as to avail a discount or special offer.
6. Contests and Promotions
Conducting contests will be a good idea to grab the attention of viewers, promotions or prize drawings will be an added advantage to draw the crowd towards your booth. You can avail any business card from the attendees or can make them fill a contact form or a questionnaire as an eligibility criteria for participating in the draw.
7. Arrange For Refreshments
Your cool trade show booths every time should also have some refreshments for the attendees. Offering snacks and drinks in line with the company’s culture or theme will be much appreciated. If you have planned to offer any water bottle or any sort of packaging it should be in line with your branding or your business card can be attached to it, so that it reminds the attendees where they had received it from.
8. Show Your Expertise
You can offer anything that is of value to the trade show attendees. You can list out the top ten products your company offers or any of the new trends which your company is following. You can provide information to the attendees about the local area or any information like top places to visit in your city or locality. You can also offer promotional products to your attendees like bags, pens, cups and mugs, folders, binders, notepads etc.
To sum up
A successful trade show involves a great deal of planning. SOL Brand Solutions Pvt. Ltd. is an experienced exhibition stand design and build agency which provides its focus on brand building via below-the-line marketing platforms. With an experienced and skilled team and its client centric approach we are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve your brand worldwide.