The trade show industry of today is thriving with new developments and ideas, but if there’s one rule of the book that everyone has stuck to, it is the importance of customer engagement. Every exhibition company knows that if they don’t engage their audience, even their best products won’t be successful. Today, it is more challenging than ever to engage customers, since there are too many things to know and too many particulars to keep in mind.
However, one of the best ways to actually get some fruitful audience engagement is through humanizing your brand image in a trade show. Let’s see how you can do that:
- A personal voice – Your exhibition stall shouldn’t just be a medium for sales. Rather, it should appear humane, and when people consume your booth’s content, it should feel like they’re interacting with YOU, and that, YOU are talking to them DIRECTLY. Irrespective of your industry, you must find a way to make your content conversational and catchy.
- Giving something valuable – If you want attendees to connect with your brand, it is key that you provide them with valuable information. For that, you will have to think about what your potential customers may need, how you can fulfill those needs through your services, and not what your brand may find interesting and fun. If you don’t have anything valuable to offer, it’s likely that visitors just visit your booth and walk away. Product demos, VR experiences, trials, etc. are extremely useful in this.
- Establishing a thriving community – What is a company without its loyal community, right? While exhibiting, you will have to remember, that it’s important to form a thriving community of your own that revolves around your brand. Use the strength of social media, use your digital presence to build your brand’s community where the consumers know what you have planned for them.