A lot needs to be done to ensure every element of your booth design stands out and creates a strong impression on clients. The better the exhibition stand the better and more attendees will come to your creative booth design. Here are the most important things to include in your exhibition stand design to turn them into the best trade show booth designs.
- Make It as Interactive as Possible
Using passive actions to draw visitors in, such as watching a video screen, won’t be as effective as using interactive elements to attract people. Visitors like participating in exhibition show games with the chance of winning a prize.
Getting customers to spend a longer time at your exhibition display means your employees have more time to interact with attendees. Integrate touch screen technology, feature product demos, or have giveaways that people can take part in to get them interacting with your brand. Consider something that will make your visitors have fun and create a stress-free environment.
Create an Atmosphere with Lighting
The simplest and effective way to attract more visitors to your show booth is through good lighting. It is also one of the easiest aspects of best trade show booth designs to get wrong as it relies heavily on the surrounding environment and is difficult to test ahead of the event.
Look for a designer who understands how lighting work. Great lighting creates interest and a feeling of comfort and warmth, this attracts potential customers during the trade show.
The best trade show booth designs will be designed with the brand identity in mind. The booth and the material that is being displayed on it will both contribute to the impression that is being made on the attendees, so they should reflect the value and identity that the product wants to promote. This can be achieved by incorporating colours logos, and other recognizable features into the graphics, and by selecting an exhibition display that matches the company’s style.
- Ensure that the Message is Consistent
The goal of your marketing is to leave your potential customers with a clear image of who you are and what you can offer them. This is the best method of ensuring that the key points are delivered to develop a clear and constant message.
Every aspect of your marketing should work cohesively together, to ensure that printed materials and even staff wardrobe are consistently branded is vital. When designing exhibition booth, it’s significant to understand how they will be used in conjunction with other marketing materials to ensure a fused theme.
- Be Different
One of the more important considerations for any marketing endeavour is standing out. You might be tempted to recreate someone else’s cool design, but it is not a good idea. Your business is unique, so it stands to reason that best trade show booth designs should reflect that.
Customers should be able to differentiate between your exhibition stall and your competitors, so remain open-minded and think beyond the standard designs often seen on the event floor.
- Maximize Booth Space
Normally, the size of a booth is limited; so it is good to make use the most of your allocated space. Ensure you confirm the booth dimensions with event organizers in advance, so that you are aware of how much room you have for your booth.
Enhance the flow and accessibility of the exhibit area by removing any physical obstructions or barriers to entry. Also, keep your banner stands on the face while the conference area should be set to the back.
- Digital Displays
The best way to catch a customer’s eye is with moving images. Digital displays and videos are a highly effective way to share information where time is limited. Many people prefer to learn about a product or service by watching a video than reading text.
Technology is an absolute must for the modern-day exhibition stand, and a digital display is one of the easiest ways to tick this box. Use the digital screen to show your products, play video testimonials, give statistics or loop feed information–any message; digital displays will help you say it visually.
Make your Show Exhibit Easy to Navigate
Functionality in the show can also play a bigger role in your success at trade shows. Consider the layout of your exhibit and how attendees will move about it. You want to have a good flow so that visitors can move unimpeded from one location to another.
If the space look awkward and people cannot easily access your product and products or they are constantly bumping into one another as they browse, then functionality might have been lost—and this can hurt your image.
- Simple Designs are the Most Inviting
Beware of over saturating your exhibition display stands. Do not allow your back wall graphics to become a wall of text that intimidates and alienates people who have never interacted with your business before. Visitors spend 2 seconds looking at the back wall before stepping in one that they loved.
So instead of overwhelming attendees with confusing information, you need to pique their interest and get them to stop at your exhibition stall design. Once the attendees are hooked you can spend some time explaining all the details of your new product.
A business that is seeking to attract large numbers of visitors, or leads to their products or services at the trade show, must have distinctive and the best trade show booth designs. That is why you need to think about a creative trade show booth. For more information contact us and we can help you.