Maximizing your return from trade shows

Trade shows are indeed a huge investment. So, it’s natural for businesses to try and maximize the returns from it. Today, in this article, we will try and explore some measures that you can take to reach that goal

It’s never too early

In the trade show industry, it’s never too early to start planning. Start planning way ahead so that by the time of the trade show, you have everything ready and shorted. There should not be any rushed decisions. If everything is ready way before the actual date of the trade show, it’ll significantly boost your and your staff’s confidence level

Generate a buzz

Nowadays, social media platforms are one of the most powerful ways to reach your audience. And using them, you can generate a solid buzz around your product/service before actually presenting it on the trade show floor. Try to promote a hashtag that relates to your product/service. This can give you free marketing before, during, and after the trade show.

Allow maximum interaction

The best way to win over the attendees is to let them enjoy the maximum level of interaction with your product/service. Train your attendees to follow strict guidelines and to be as welcoming as possible to the guests. Make sure there’s an expert who can respond to any queries present in the booth at any given time. 

Follow up ASAP

Even if you enjoy a very successful lead building campaign during the trade show, it won’t be fruitful if you don’t follow up with them as soon as possible. Try to get back to all new and existing contacts within a few days. Only your prompt follow up can maximize the conversion rate which, in turn, maximizes your return from the trade show. Trade shows have huge potential in terms of returns. And with some simple steps, you can easily tap it. If there’s something else that you think businesses need to do to maximize their return, let us know in the comments section below.

Leave a Comment

Your email address will not be published. Required fields are marked *

Design stand, Exhibition stand, Exhibition stall design, Exhibition stand builders, Exhibition stall, Portable trade show displays, Event booth design, Exhibition stand design and build, Trade show stand, Stand builders, Stand contractor, Modular stand design, Modular exhibition stand design, Stall booth design, Exhibition stand booth, Portable event booth, Expo stands for, Design stand, Modular exhibition stand design

Exhibition construction companies

About Us

SOL India is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

Contact Us

SOL Brand Solutions Pvt. Ltd.
Cell: 022-22074757

47, Dr. Simon Fernandes Marg,
Marine Lines, Mumbai: 400002, India

Exhibit Rentals Inc 2019. All Rights Reserved
close slider