Since childhood, we have listened to and loved stories. We learn new things best when they are put to us interestingly in the form of stories. If you look at it from a broad perspective, the formation and evolution of any brand and its products is also always a story. Most people feel that a standard demo or a tour of a product’s features is boring. To avoid this, tell a story about a condition where the product might be utilised. Then use that story to outline the features that are most essential to the various audiences who have come to your exhibition stand.
For example, if you see car ads, they seldom just talk about torque and capacity and turning radius. They talk about emotions associated with the car, the journeys you can take and the safety and comfort it will give you and your family, etc. Obviously the features are weaved into the story, but the story is what makes the emotional connect.