How to select the correct type of trade show display rental for
Select the correct type of trade show display rental for your tradeshow
There are 4000 companies dealing in trade show booth rentals in India only! So, if just one city can have such an enormous option, then imagine how many such companies are there all across the USA! So, the exhibitor is always spoilt for choice when it comes to finalising a booth build agency. Here are some basic points to help you choose from the various options.
1. Define a budget for your exhibit:
For a small 10×10 exhibit to large pavilions, defining a budget is extremely important. Your budget will decide how much you should spend on exhibit rentals, product demonstrations, technology integration, team travel and stay, customer give-aways and marketing collaterals. This budget will be your guiding light when it comes to choosing between options available in the market. For arriving at the correct budget it always helps to understand how important the particular trade show is within the industry and specifically for your business.
2. Understand your product to showcase and select a structure that blends with it:
Supposing you have products to demonstrate at the booth, you should select an exhibit rental structure or display that blends perfectly with the product. The best structures for product displays are ones that get completely hidden with graphics and hence have no character of their own to add to the booth. Based on your product attributes you can select between curved and straight-lined exhibit rental options.
3. Understand rigging and location of the booth:
Rigging adds an edge to a design. It makes it look taller and hence more magnificent. From a branding perspective, it ensures distance visibility and from a production perspective it is generally used to hang lights that can light up your booth below. However, all booths are now allowed to have rigging in the USA. See if your space is eligible for rigging below:
10×10 exhibit – no rigging
10×20 exhibit – no rigging
10×30 trade show booth – rigging permissible depending on show organiser
20×20 trade show booth – rigging permissible
20×30 trade show booth – rigging permissible
30×30 trade show booth – rigging permissible
All other larger sizes – rigging permissible
So while selecting a display rental for your stand space, keep rigging in mind. Also apportion a cost of the budget for the rigging as it can be an expensive affair in the USA.
4. Understanding the kind of structures available in the market:
Once you know your budget, product and booth layout you can select from the various exhibit rental options available in the market. It could be a custom trade show exhibit that is created specifically for you, or a modular trade show booth that you can get from an exhibit rental company, or one of the portable displays available with the show organiser, or a simple trade show booth backdrop made in fabric by your local printer, or a pop up trade show booth that you can carry from show to show or even for your promotional activities!
5. Make the choice: Rent or Buy
Exhibit rental options need not always be rented! They can be bought outright from the company that makes them. Obviously the company will not give you exclusive rights to the design of the structure, but they will sell the structure to you for your use. So if you have multiple trade shows you can buy the structure and your agency can set it up for you at your various exhibitions. They might charge you a small warehousing cost, but you will save a lot of cost on the structure if you participate in 8-10 trade shows annually.
In the case of multiple trade shows in various locations we can warehouse the booth and can reinstall it as per your trade show calendar.
Rental booths have low impact on the environment as they are made from modular, reusable systems. They are eco-friendly and sustainable.
Ready to Design
The rental booths are equipped with all the basic requirements and are a plug and play system. This saves a lot of your time and efforts.
Experienced & Skilled Team
Rental booths enable you to choose from various options as per your budget. You can add, remove or even customize certain elements.
Prompt & Professional Support
Right from the installation to dismantling of the booth, the entire end to end process is handled by our skilled craftsmen and technicians.