The trade fair industry is booming currently, and there’s nothing stopping it. The rise of newer companies, newer products, and newer market segments has led to trade shows facing newer heights every day, providing platforms to millions of companies for interacting with consumers. Things such as AR, VR, 3D displays, immersive experiences, we’re way too futuristic a few years back, and now they’ve become the norm. Since these were “trends” at some time, let’s take a look at some simpler trends that you must lookout for the upcoming year of 2020: –
Hitting the Nostalgic Strings
Technological advancements sure do propel us forward to a brighter future, but there’s nothing that strikes our hearts’ strings quite like nostalgia, right? This is a strategy that many exhibitors are now following, by incorporating nostalgic themes. How? By implementing themes such as throwback games, like Pinball, Plinko, etc. There’s a major business strategy behind this because nostalgia affects the emotions of consumers. Hence, creating nostalgic themes is the best way to spark an emotional connection and if you can do that, a consumer will surely prefer your brand!
Live Demonstrations for the Public
Trade show attendees are so used to multi-sensory experiences that live demonstrations are now taking over and will be a major trend for 2020. Multi-sensory experiences mean decreased attention spans, and live demonstrations of products can be a great solution for this. Attendees want to feel everything, see and touch everything, and demonstrating your products live for them to have an experience is one of the best strategies to gaining a wide attendee base. This will also go on to create more meaningful connections and potential leads