Strategies of designing a creative trade show booth
If you are using an exhibition stand or exhibition display, to stand out from the crowd you to set a creative trade show booth
Unique and the best exhibition stands are the secret to success during exhibition show. Ensure your exhibition stand speak for you with these creative trade show booth trending tips.
Strategies of Designing a Creative Trade Show Booth
Exhibitions have been around for quite a long time and almost every industry has at least attended. And this event type can be both beneficial and fun for visitors, and a complete game-changer for exhibitors. However, to succeed you have to be sure that booth design is as creative as possible to attract more attendees. Here is a guide on how to set up a creative trade show booth.
Custom Exhibition Stands Designs
1. Utilize Unique Sculptural Structures
Custom exhibits offer a variety of versatility, especially when it comes to designing thoughtful structural elements to support your creative trade show booth. Sculptural structures are the best way to add a unique design element; you can create larger than life versions of your product, logo or another supportive branding
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We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.
We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.
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Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.
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Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals ﬁrst thenthe booth structure goes on site after thorough quality inspection for ﬁnal execution.
Right Value for Money
Out transparency policy and our principals is to have ﬁxed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client
2. Incorporate 3D Projection Mapping into your Booth Design
3D mapping brings a cool and innovative touch to any existing design. It is also a great quick fix for booths with dim, mood lighting, or spaces with interesting structures. Try projecting something entertaining or something that directly links to your brand you can use an artistic rendering of your logo or product.
Eco-Friendly Modular Exhibition Stand Designs
3. Use a Giant Smartphone
Exhibition show floors are normally busy places — people probably aren’t going to stand around and watch a screen. Creating an interactive experience, however, piques people’s curiosity and draws them into your creative trade show booth. After you have created the perfect content, maximize your success by displaying it intriguingly.
Touchable video walls, interactive monitors are some trade show ideas to draw people into your booth.
Portable Displays & Promotion Kits
Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your ﬂoorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
Free Stand Design
Are you exhibiting in a new country for the ﬁrst time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.
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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
4. Place your Booth Near your Competitors
Develop a symbiotic relationship with related companies in your industry by feeding off their crowds as they gather on either side of your exhibition display. If you don’t have details bout other exhibitors booths just keep in mind that most companies rent the same booth space. This means that, at least, you might be able to view photos of the event from the previous year and determine who will be present and likely which exhibition show they will attend this year.
5. Let Visitors Test Your Products
One reason why people attend exhibitions is to view and test new products. So to make a creative trade show booth prominently display your company’s offerings and allows event-goers to get hands-on with them.
6. Know the Foot Traffic Patterns
Research the schedule to know when the main speakers will present the brand, then implement this information into your staff’s agenda for the event. Know the general layout of the event and see how your booth location is placed in relation to major traffic area. Also, be aware of where washrooms are located and where your competitor’s exhibition display stands are located. The better knowledge you have of the event layout, the more prepared you will be.
7 Fabric Architecture
Fabric is one of the most practical materials you can use in your exhibition stall design. Flexible, lightweight, and durable, it can make a great set-up and break-down a breeze. Also, the fabric can be used to create complex, elaborate architectural structures that would be dangerous or impossible to engineer with rigid materials.
Another unique advantage of fabric architecture is the lighting possibilities it enables. Using fabric in your trade show booth design can make way for some seriously creative lighting. Fabric creates a softer and more atmospheric glow compared to plastics, adding to the list of designs that make for a creative trade show booth.
8. Create a Relaxing Atmosphere
Attending trade shows is a lot of fun. It can also be hot, sweaty, and exhausting. Consider having a more “homely” atmosphere that invites attendees. They offer an environment that not only looks comfortable to those passing by but also gives attendees a better sense of how the company’s products work.
9. Have an Open Stand Design
Ensure that the exhibition stand design is appealing to look at. In case, you want to seal the space, you can do that with an attractive communication display.
Selling family-friendly products, like sweets and chocolates can attract children. Thus, the parents will follow.
On the other hand, for adults, tea or coffee too, particularly in the evening and in the morning would do the trick. Design your stand in such a way that you will look directly at the visitors to guarantee maximum confidence.
10. Use the Right Colors
The right colour arrangement can evoke different emotional responses in people. Therefore, use colours that will work best with your brand. You can try to use colours that are outside your brand’s colour scheme if that is allowed which might work better with the crowd. But also try to use colours that match your brand and the logo of the company as well.
For sure, as an exhibitor, it is easy to attract crowds if you have the best stand design on the exhibition floor. If you apply little planning, creativity, and effort, it is easy to stand out. Use the above-stated tips and you will be sure of a stress-free exhibition experience. Contact us for the answers to your questions.