Sun Pharmaceutical Industries Pvt. Ltd. is India’s 1st and the world’s 5th largest pharmaceutical company. This scale and global presence was to be communicated in their booth at CPHI WW. We created an excellent design which had a complete 3D world map spanning 12 feet width and covering the entire lounge area. Large graphics designed by our team ‘Identity’ spoke about the company’s values and their focus on finding solutions for the world’s healthcare needs.