The advantages of a good trade show stall design at an exhibition can surpass any marketing. Many business deals in India are done at trade shows every year. For sure, the best exhibition booth designs definitely have an edge, but not all can succeed.
- Ensure That the Message is Consistent
The goal of your marketing is to leave your potential customers with a clear image of who you are and what you can offer them. The best method of ensuring that those two key points are delivered is to develop a clear and constant message.
Every aspect of your marketing should work cohesively together, so ensuring that printed materials and even staff wardrobe are consistently branded is vital. When designing trade booth displays, it’s significant to understand how they will be used in conjunction with other marketing materials to ensure a fused theme.
- Study Your Competitors
The good way to create a stall design that stands out is to analyze your competitors and try to beat them. Knowing who you are competing with will give you. This will give your design team an idea of how to go about your booth design strategy. You can take a look at the list of the exhibitors at the event you are planning to attend, and learn about other participants.
Also, you can do some research to find out what your competitors did in the past exhibitions. It will assist you in gauging the standards that can be expected at the upcoming event and create a good stall design. Or you can just let your trade show stall design agency do this work for you.
- Know the Foot Traffic Patterns
Research the schedule to know when the main speakers will present the brand, and then implement this importation into your staff’s agenda for the event. Know the general layout of the event and see how your stall location is placed in relation to major traffic areas.
Also, be aware of where washrooms are located and where your competitor’s stall is located. The better knowledge you have of the event layout, the more prepared you will be.
- Design Signage that Immediately Explains your Purpose
Every exhibitor requires signage, but it should include more than the company name and logo. To attract visitors to your exhibition stall, your signage should answer a very important question for potential customers, “What’s in it for me?”
Visitors should be able to speak what your business does in 3 seconds from 15 feet away. That is not a small feat. You need to come up with a clear, brief message that describes what your brand is all about.
When the messaging is complete, you have to focus on the size of your signs. Signage should be large, placed above waist level, and contain outstanding graphics that are eye-catching.
- Make People Feel Comfortable and Invited
If you have a large space for your exhibition stall, set up some chairs. Normally there isn’t a lot of seating at exhibitions, and people will appreciate the chance to sit down and rest for a few minutes. This is also a great way to expose them to your business.
They will likely be sitting for a few minutes at least. During this time you need to introduce yourself. If you don’t get time to talk to all these attendees directly, consider having a screen that plays an attractive presentation about your product.
Putting padding mats over the floor is another good idea if you don’t have the space for chairs. Exhibitions held on hard floors and comfortable mat will invite people to stay around your stall for a while.
- Set your Stall Near Unique Exhibits or Trade Show Attractions
Many exhibitions feature some attractions as well. If you have an opportunity to find out where such attractions will be placed and make sure that your exhibition stand is near one of them as it could bode well for your business. If necessary, speak with the trade show organizer so that they can preserve a location near those special and unique attractions.
- Offer Valuable Giveaways
Many people love free stuff. Maybe you have seen people reacting excitedly over spin-the-wheel prizes and scratch-offs. The key here is to choose giveaways that seem desirable, valuable and useful. Moreover, it should be relevant to both your audience and product or service.
The more people are excited about your giveaway, the more you will generate buzz at the event. You can use some fun and useful stuff such as smart wallets, reusable bottles, pop sockets, USB chargers, tote bags, etc.
To improve the chances of generating positive ROI during your next show in 2021, you need to maximize the number of attendees visiting your exhibition stall. The number of attendees can be increased by applying unique ideas. For more information, contact us.