7 Ways to Transform Your Stand Booth Perspectives Into Your Customers

You have invested in buying the exhibition stall, creating the best exhibition booth design and even hiring your best people. What is the reason behind investing so much in a stand booth? You might be assuming that all the invested money and effort will open new doors for your business. And yes, you are right. Here are seven ways to increase your customer base.

1. Greet your customers or guests with a smile. However, you should not be transactional, but open and friendly in dealings with your customers. That gives them the impression that you are not just selling products but building a healthy and professional relationship with them.
2. Be genuinely Interested in the questions asked by your guests. The genuine interest here means that you have to listen to the participant without interruption. Listening carefully ensures that the speaker is understood and appreciated. Listen to their queries with all your attention and address them.
3. Provide the correct information for the query. Once you hear the prospects in your exhibition booth display, understand them. Try to give them the information right there, rather than directing them to a website or asking them to contact you after the exhibition. Be concise when transmitting the information and try to get help if you need help.
4. Make your guest comfortable. Before you start discussing your business prospects, have them well-seated. You can offer them a  drink or a snack. Once they feel comfortable and relaxed, start the business conversation.
5. Make a single gift investment. You might be well aware of the fact that gifts are also called “memorabilia”. They help people to remember the company or the person who gave it to them and will, hence, make them feel important. Always give your customers something unique that helps them remember your brand days after the show.
6. Don’t push your items. Agree with the fact that your brand and its products cannot be the solution for everybody. Thus, avoid pushing sales when you know that it doesn’t help. It’s ideal to recommend different options/brands for their requirement. This demonstrates that you are honest in doing business and, while you may lose a chance, in the future, they can approach you for another product.