Trade shows have proved to be very beneficial for many of the companies. Trade shows allow you to demonstrate new products in person to your target audience. This will help in high quality lead generation and acquiring new customers. Exhibiting trade shows will give you an opportunity to analyze yourself in terms of competition. You get a chance to notice the way other companies work. Like how they are indulging with their customers?, How they portray their product and services and so on. Trade show is the best place for you to compare your way of working with that of your competitors.
Exhibiting at a trade show will also give you a chance to evaluate your competition. What have they been working on? Is there anything you can learn from them? There are a lot of benefits to keeping an eye on the competition and there’s no better place to do it than at a trade show. You along with your team can build a network with the major players in your industry during the trade show. Attending different Trade Shows will enable you to get an idea about trade show display design used by other companies.
Trade Show Ideas
Let us have a look at different trade show ideas which will help your Exhibition booth stand out.
Pop-Up Tent Can Be A Great Idea
Pop-up tent with its classic trade show display design which works really well. Companies will be able to attract more foot traffic, also it is easy to set up especially when you need to set up the trade show in some other location and you need to travel.
Example: Vodafone uses pop-up tents as their trade show display design to encourage visitors to attend a trade show.
Create A Healthy And Relaxing Environment
While making major decisions about your trade show you should keep in mind the atmosphere. The trade show display design should be very comforting to the attendees, the place selected should not be too hot nor too cold or exhausting.
Example: Trade show display design of Dyson company is such that it gives a feel of comfortness to the attendees. It also gives an insight of its products, it can be said that their trade show idea is a perfect mix of marketing and sales.
Let Attendees Test Your Products
You should allow your attendees to have a view of your products and they should also be allowed to test it. Usually people attend trade shows to have an insight about your products and your company’s offerings.
You need to get your event branding in the right way while planning your trade show strategy.
For Example: Applegate is an organic meat company which preserves its brand when they attend any trade show. Their entire booth reflects their company’s brand like their trade show display design showcases the wood panelling and a statue of a cow, their booth gives a feel of their brand to the attendees.
Make Your Trade Show Eye-Catching
Your Trade show display design should be such that it should attract an attendee’s concentration. Use of bright colors and brilliant lighting will help you enhance the look of your trade show exhibition booth. You need to implement eye- catching elements to your booth design also you can exhibit stunning visuals.
Offer New Learnings
People generally attend trade shows so they can have a view of the products offered by the other market leaders in their industry. People are desperate to learn about new products, developments and the discoveries which the company makes. You can transform this experience of theirs’ into an engaging educational experience on their visit to your exhibition booth.
Example: Ge builds their trade show display design in such a way that it enrolls the attendees in an interactive and informative way, their display of their products is such that it teaches what they offer along with the values associated with their brand.
7. Place Big Stuff
If your company has a high budget for your trade show then you can take a step forward while creating your trade show strategy, like you can make use of giant pictures, use of huge stuffed animals or Tv screens. Having huge things will gain the attraction of the viewers, you need to be creative while adding a fun element to it.
Example: Google had displayed the giant gumball machine at their trade show in the year 2018.
8. Have A Motto For Your Trade Show
You need to create a catchy line or a motto so that your attendees can remember your brand long after the event has ended.
Example: IBM had used the “Outthink Limits” motto to attract its attendees.
9. Rent More Space
If you are using a bigger area for your trade show, there is a chance that you stand out from the crowd. You will be able to add more interactive features to your exhibition booth and you can increase the number of invitees.
Our company, SOL India, specialises in the promotion of brands through exhibitions, events, conferences and other MICE platforms. For promotions and activations, we build modular portable displays, and we build convention and conference show stands. A global, professional team and a client-centric approach underpin our company’s foundations. We can assist you anywhere in India, from creating complex stall designs to customising small display kits