In a trade show exhibition, companies participate with the sole purpose of getting traffic in their exhibition booths. The more is the number of people in an exhibition booth, the more is the company’s possibility of acquiring leads and customers. No matter what your industry is about, in a trade show exhibit each and every company is competing against one another.
Try to follow these ways to gather more traffic at your tradeshow:
Designing Your Exhibition stand
When it comes to getting more visitors to your exhibition booth, there is no other way to do it without designing the booth in a unique yet pulchritudinous way. While designing your booth stand, you must take consider of few things like which industry you belong to, your brand’s image. So decide to do something with your design that is different from every booth participating in that trade show. This uniqueness strikes the visitor’s mind very well and they have an urge or desire to check out why is it so unique and this is what you are going to take advantage of.
Using Social Media
Social media is definitely a game-changer in today’s world. If you know how to use it properly you can easily make an impact in your next tradeshow exhibit. When you are preparing for your trade show exhibit, you should consider the fact that to get the traffic you need to have some of your own traffic at your booth and for that, you need your existing customers. This is where the role of social media comes to work. You can invite your customers or some of your acquaintances to visit your booth.
Hosting Games For your Customers
Incorporating some type of games or contests is a brilliant way of attracting customers. These types of games help you to connect and engage with them like never before. It creates a sense of competition between the customers which itself attracts a lot of people and getting more people at your booth means your chance of getting leads increases quite substantially.
Giving a booze party for customers
If your budget is high or you have extra money to spend on then you can think of providing your Customers with a booze party. Customers love those free booze parties and they actually look forward to having them. So, get a bar area near your booth with a comfortable sitting area and this very thing will do wonders for your exhibition booth.
These things are likely to increase your chance of having great traffic at the next trade show which is likely to increase your exhibition ROI and get more leads.