Comfortable? Yes, you read it right!
We are here talking about making the people who attend your exhibition stand booth comfortable. You might not have given it a thought but the attendees at an exhibition are all by their feet the whole time, moving from one stall to another.
Here are some tips that you should follow to give them some scope of comfort in a busy trade show:
Double Padded Carpet
While planning your exhibition booth design, exhibitors seldom think about incorporating the element “comfort in them”. It’s mainly because they either don’t have time for thinking about it or are worried about its cost as it may be expensive as compared to the trade show budget. That’s why you can use double padded carpets which are not at all costly but are very comfortable while standing thus making the attendees and the exhibits quite a bit comfortable while they are busy capturing leads and new customers.
Furniture for Sitting
A savvy idea behind making people stay longer in a tradeshow is arranging comfortable furniture for them. You can keep sofas or air blown furniture that are inexpensive yet attractive and comfortable as well. You can also keep wooden chairs or such furniture that connects well with the theme. Now that you already have people at your exhibition you have your well-trained staff that will talk them into liking your product and as pay off; you get new leads.
You should try thinking of something out of the box. A great idea will be providing refreshments for the attendees. It might be that some people will come only for food which in turn will help you get the audience that you need to talk into liking your products.