Structures and spaces that are designed always communicate subconsciously. At ACETECH exhibition held across 5 cities in India, SOL took this passive communication to the next level by having the complete fascia made of LED bricks. The content played here communicated about the USPs of the products and about the brand. The dynamic fascia drew a lot of eyeballs and lot of footfalls as well. Out of the 5 locations, SOL won Grandstand awards for 2 locations – Mumbai and Ahmedabad.