The design and manufacturing of an exhibition stall necessitates a significant financial and time investment. As a result, it is critical to get things right in order to make the investment worthwhile. It’s also critical that your brand’s show stall design attracts the most attention from attendees so that you get the most out of the endeavor. To create a perfect show stall design, you must think beyond the box.
Here are 7 Unique Booth Design ideas to help you make the most of this platform for lead generation .
1. Think about a little exhibition stall design
Small may be large. Even while this shouldn’t be the case for all firms’ unique booth design, it’s important to understand that not all large exhibition stalls are wonderful. By offering a positive visiting experience, even a modest show stall may make a lasting impression.
In a tiny space exhibition design, flooring can be added, and using both sides of the wall is also a good idea. For ideas, look at the exhibition stall designs of cosmetics or technological companies. Even with a little exhibition booth design, they are capable of selling large concepts and converting clients.
2. Check to see if the Exhibition Stall Design is Realistic
It’s possible that an “innovative” exhibition stall design isn’t the best fit for your company. Remember what Ogilvy said: “It’s not creative if it doesn’t sell.” An exhibition stall must be designed in such a way that it draws people based on the things it sells.
If you own a water-filter firm and create a bright design that attracts customers, it’s more probable that they’ll come because of the design. An exhibition stall design that depicts your brand’s items, on the other hand, will attract visitors who are really interested in the goods you’re selling.
Of course, you can be inventive when it comes to constructing an exhibition stall that symbolises your company. You can also have a design that simulates a real-life situation, such as an exhibition stall that appears to be alive. This is highly dependent on your company’s brand.
3. Create a flexible and unique booth design
Building an exhibition stall design is a significant investment, and you want to make the most of it for as long as possible. As a result, it is preferable to choose an exhibition booth design that is adaptable. You have the option of including elements that can be added or removed.
The show stall design layout should be adaptable and provide additional alternatives. Typically, show stalls are 1010, 1020, and 2020 square feet in size. If you can build an exhibition stall that works for all three sorts of layouts, you’ll be able to use the same stall design for several uses. It is based on the trial and error process.
You can experiment with different show stall designs and layouts to determine what works best. The greatest exhibit design are island exhibits with doors on all sides. You’ll be able to accommodate a larger number of visitors. Peninsular exhibitions, which open from three of the four sides, and inline exhibits are the others.
4. Hire a Stall Design Vendor for an Exhibition
If you want to save money and, more crucially, time so that your marketing team may focus on other marketing goals, consider hiring an exhibition stall design and fabrication business to handle all aspects of the trade show. In addition, they will include unique features in your showcase booth.
5. Incorporate graphics into the design of exhibition stalls
When it comes to displaying your business, you can be a little creative with visuals on your exhibition stand, but it’s crucial to incorporate components that add value. If your company sells furniture and décor, you might want to attempt simulating a visit to a large furniture store.
This will have a greater impression than those overly-mouthed billboards extolling the virtues of your stuff. Make your exhibition stall appealing to your consumers by providing ample space. Your visitors should be greeted at a counter.
6. Use Exhibition Stall Design to Communicate with Your Visitors
Attendees will spend more time at your show stand if it is engaged and pleasant, and they will remember your products. You might also implement a user-engagement programme to encourage visitors to interact with you more.
Visitors are more likely to take images of your business and post them on their Facebook or Instagram pages if your design is appealing. This means that your exhibition booth and company will be able to reach a larger audience via social media, resulting in more customers at the next trade show. Spend a little more on your exhibition stall design and you’ll reap more rewards.
7. Color Selection in Exhibition Stall Designs
You can utilise bright colours to stand out at the trade exhibition, but keep your palette to no more than three colours. It’s important that your design doesn’t come across as cheesy. It will be great if you use the colours that are unique to your company. If you utilize too many photographs, your exhibition stall design will lose its effect. Choose fewer but more effective images to represent your brand’s message.