STAND BUILDER IN INDIA

There are exhibitors who want to have an exhibition stand that makes a big statement and showcases their business’s dominance in the market to the audience at the event. Then there are others who would like to have an exhibition stand that gets across their brand’s unique benefits and value to their target audience. There will be some exhibitors who would like to showcase their eco-friendly credentials and concerns regarding sustainability and reusability. Finally, there will be exhibitors who would like to save money on repeated exhibiting and prefer an exhibition stand which they can reuse again and again.

The tools and materials that would be chosen by the exhibition stand builder will differ depending on your goals; and the type of exhibition stand chosen by you. Some common exhibition stand tools and materials include Aluminum, Acrylic, Fabric, Glass, Laminates, Paints, Paper, PVC Boards, PVC Graphics, Structured Plastics, Vinyl, Timber, and so on.

Stand construction and exhibition materials tools and materials go hand-in-hand with one another. Some exhibition stand tools and materials will last longer than others; and likewise, there are others that may cost more to refurbish or may struggle to look new again. Therefore, consider your long-term exhibition goals and whether you would want to reuse the same exhibition stand again for some more exhibition events and store it or get the exhibition stand builder to create an altogether new exhibition stand for each exhibition event.

COMMUNICATION TIPS FOR ENHANCED EFFECTIVENESS

Selecting the right stand builder for your exhibition stand can be a draining chore. It can become even more, if there are too many stand builder service providers around.

In such a case, it becomes necessary to consider the entire list very carefully and pick the best stand builder whose qualifications match your exhibition stand requirements.

The right design, look, and visual appeal of your exhibition stand will be the main factors that determine your success at the exhibition; in addition to the overall presentation of your business to the audience at the exhibition event.

The right choice of standmaker will enable you to articulate your requirements in a straightforward manner and, consequently, your exhibition stand will attract the right people at the exhibition who will give it the intended attention.

To communicate with a stand builder, you need to think and plan a proper exhibition stand design brief. If you’re not keen on investing in the exhibition stand brief, you might receive proposals from the stand builder that might not fully cover your requirements as a result of which you will have to invest much more than you initially estimated.

EXHIBITION STAND BRIEF

Your exhibition stand brief which will be given to the stand builder should be as accurate as possible. A good exhibition stand brief starts with information about the name of the exhibition show event you are about to take part in; and the date on which it will be held and location of the exhibition venue. Based on the brief information provided by you, the  stand builder will be able to send you a proposal.

COMMUNICATE EARLY WITH THE STAND BUILDER

Once you are clear in your mind of what kind of stand you want designed and fabricated, you should discuss this with your stand builder. This needs to be communicated to the stand builder early as it will help to avoid mistakes which can otherwise become increasingly time-consuming and frustrating to fix later during the project. Communicating early with the stand builder should touch upon quotes, orders, and capability questions.

COMING TO STAND BUILDER MEETINGS WELL-PREPARED

As with any professional business meet, you should arrive early for the stand builder meet and be prepared to explain clearly and concisely what you want. Along with this, explain what information you are expecting from the stand builder and what queries the stand builder might have for you.

For achieving the optimum result, you are encouraged to devote your time to the fullest extent possible to the preparation prior to the meeting with the stand builder. In case you are unfamiliar with the topic, then try to spend twice more in preparing for the meeting.

Conveying a complex idea to the stand builder can be difficult with words alone. Hence, take diagrams with all the information about how you want the stand done and how it will be used at the exhibition show, with you to the meeting with the stand builder.

TARGET AUDIENCE AT THE EXHIBITION SHOW

In order not to have your  stand builder produce the wrong exhibition stand design and fabrication that do not fit your exhibition show requirements, it is very important for the exhibition  stand manufacturer team to know the aim of your  stand and who it should attract.

Therefore, it is essential for you to determine who your target audience will be. Is your idea of target-audience, teenage crowd or working professionals or suppliers’ or partners or government sources or media press members? Whatever it is eventually, convey the same to the  stand builder team.

EXHIBITION DETAILS

By exhibition details, it means the name of the exhibition, dates, and venue. Additionally, it should also include your  stand dimensions; number of open sides, that is how many sides you would like the stand to be open; maximum allowed height at the exhibition; and the date by when you would like your stand to be delivered and when you can get the possession of the same. All of these will help your stand builder to understand how the stand builder design and fabrication needs to be planned and get done.

DETAILS OF YOUR BRAND

It is also important to communicate to your  stand builder information about your brand; brand values; brand market; and above all, what does your brand stands for. In addition, you also need to communicate what you would like to be your  stand visitors’ take-home impression of your brand and stand to be.

CONTEXT FOR YOUR EXHIBITION  STAND DESIGN & FABRICATION

The context of your exhibition stand design and fabrication is extremely important. Herein, you will need to communicate the nature of your business; what it does; which division of your business is exhibiting, branding and communicating; and what are the geographical areas of business operation.

TELL THEM ABOUT YOUR PRODUCTS

Your products are the central characters of your exhibition stand. They need to be given their proper due with a proper space within the stand to house them and be exposed to the visitors at the show. Communicate to your stand builder all the details about your products including their sizes, weight, number, functioning, etc.

TECHNICAL REQUIREMENTS FOR THE EXHIBITION STAND DESIGN/FABRICATION

In case you do not indicate your requirements in advance, this will have an immediate effect on the design and installation of the exhibition stand, the walls’ height, and the layout of the overhead signs if you decide to have them. 

Also, keep in mind that:

• This kind of configuration has been booked for the exhibition stand. This will allow the stand builder to check the best orientation of the stand.
• The kind of stand presentation you would like to have, that is, whether it should be open or inviting.
• Kind of flooring you would like to have; standard flooring covered by carpet or raised platform.
• The kind of floral decoration you would like to have for your stand.
• Kind of special display areas for your products, if any, you would like to have. Like for instance, special display cabinets with the dimensions or weight you would like to have.
• Hanging signs, if any, you intend to have to enhance your stand’s visibility.
• Graphics and layouts you would like to have and in what form you would like to have them.
• Colors and proportions and in which they will be used; and logos and images that you would like to appear in the stand.

You also need to communicate whether you require a storage area in your stand and what kind you would like it to be equipped with; Demo area and how you would like to present your products through a LIVE DEMO; Audio-visual equipment and multimedia presentations like video-wall, plasma, etc.

Finally, you need to communicate whether you intend to reuse the exhibition stand or elements of it for future exhibition shows.

KEY DATES FOR THE EXHIBITION EVENT

By key dates, it is the dates you would like the proposal to be returned; and the specific date when you would like to see the proposal for the exhibition  stand design and fabrication get done and delivered. Make sure that the dates you mention are realistic and achievable for the stand builder ; and that the deadline for the proposal is at least one week.

BUDGET FOR YOUR EXHIBITION STAND

This is important information that should be communicated to your stand builder  accurately.

You could be tempted with a situation to not communicate your budget to the  stand builder from the start just to find out what the  stand builder  has to offer in terms of concept, design, and fabrication. For instance, the  stand builder might present a fresh proposal later in terms of stand design and stand fabrication. But you might come to learn that your budget pays only for a quarter of the actual exhibition stand project cost. This can prove to be counterproductive later.

To avoid getting caught up in such a situation, it is better to communicate your budget upfront; and state what it should include – stand design and fabrication, installation and dismantling, transportation, etc.

CONTACTS

At the end of the exhibition stand brief communication to the stand builder, you should intimate the contact information of the person (that is, your exhibition stand in-charge) managing the supplier. Name, home address, email id, and mobile phone number in all probability stand as the basic forms of contact details.

For making the exhibition stand overview professionally, you may insert your logo, title of the document, and any confidentiality notices.

CONCLUSION

Communicating your exhibition stand brief to your stand builder will surely increase your chances of getting a good proposal for your exhibition stand that matches your budget. Once that is achieved, you need to check on how your order is progressing during the quoted lead time.

Make sure to stay proactive seeking a stand builder’s queries and finding out if any problems have developed. This will help to prevent mistakes and also help you to budget your time accurately. Even if mistakes happen, contact the stand builders immediately to figure out how the problem can be fixed. Make your exhibition existence a powerful brand statement; reach out to us at info@experiencesol.com and fill out the brief form to start building your next exhibition stand.