The nature of events is evolving, and the duties of exhibition stand designers and organizers are changing along with it. A stand designer is a professional who designs and creates exhibition stands for businesses and organizations to showcase their products, services, and brand at exhibition and other events. The role of a stand designer is to create an engaging and effective display that will attract visitors and help to generate leads and sales.
Today’s exhibition stand designers and show organisers must be strategists in addition to all or any of the opposite roles they are expected to play (empathetic storytellers, tech-savvy marketers). That’s because good brand experiences aren’t one-time occurrences; they’re a continuous aspect of and reflection of the brand. It takes a little planning and a few smart insights to figure out how to weave that narrative throughout your entire marketing mix.
Here are five best practices to keep your next fair on track and on schedule.
1. Determine your objectives and expectations
The issue that many businesses face is that their event plan separates them from their business strategy.
Aligning the company’s missions and goals will assist create a stronger value offer and increase the ability to demonstrate the event’s impact. It aids in the development of a stronger value proposition and boosts the ability to demonstrate the event’s impact. Brand experience can be viewed as a vehicle for disseminating the organization’s message, and it can be considered a communications channel. It’s also about how to have an impact on the industry and membership by offering materials and access to new goods and innovations that will propel the industry ahead.
2. Create a visually appealing and engaging display
One of the most important aspects of exhibition stand design is creating a visually appealing and engaging display. This includes using color, lighting, and graphics to create an eye-catching display that will draw visitors in. A stand designer will also consider the layout and flow of the stand, ensuring that visitors are directed through the space in a logical and intuitive way.
3. Make the most of your money
A budget might be a set amount of money for most event planners. The approval process will occasionally involve sign-off from a board of directors or other assembled body in order to request extra money or make adjustments, which isn’t always straightforward to perform in a timely manner. And, on occasion, event planners must abandon X in order to pursue Y. These issues are frequently linked to political ownership and a lack of knowledge of the audience’s true influence.
4. Creating a functional space that is easy to navigate
Another important aspect of exhibition stand design is creating a functional space that is easy to navigate. This includes considering the placement of products, services and the overall layout of the stand to ensure that visitors can easily access the information they need. Additionally, a stand designer will consider the use of technology, such as interactive displays, to enhance the visitor experience and make the stand more engaging.
5. Consider your target market
Designing a brand experience necessitates a deep understanding of who your target consumers are, what they require, and how they think. Before moving on, ask yourself a series of questions as if you were addressing an audience. Concentrate on a handful of the following questions.
- What drives them to make a choice?
- What stage of their career are they in?
- What do they hope to achieve as a result of attending an event or conference?
- And where can they get the information they need?
Knowing your target audience will assist you in planning an event that meets their needs and exceeds their expectations.
6. Technical requirements
An exhibition stand designer must also be aware of the technical requirements of the event and the venue. This includes ensuring that the stand meets the requirements of the venue, such as size and weight restrictions, as well as complying with any safety regulations. A stand designer will also need to consider the logistics of setting up and dismantling the stand, ensuring that the process is as smooth and efficient as possible.
7. Tap into information
Did you know that data can provide you with valuable insights into your event strategy?
For example, if an event has been increasing attendance by 2% year over year while the industry vertical has grown by 5%, the event is failing in its sector and the strategy may need to be adjusted.
Attendees or members may be asked to complete a single survey that focuses on satisfaction or input on a specific topic. You’ll want to believe in benchmarks in such scenario.
Data may assist us in course correction, which is why it’s critical to make it a part of the planning process.
8. Year-round engagement
The event isn’t ended in today’s world when the exhibits are uninstalled and everyone has gone home.
For exhibition stand designers and show organisers, capturing an attendee’s mind in order to keep them and expand the audience base is critical. Because of the engaged target populations, designing a communications strategy with touchpoints throughout the year is efficient.
Event organisers can shorten the sales cycle and thus the timeframe for making a decision about attending a conference or event by maintaining a presence and awareness with targets and layering opportunities to have a conversation, spark a discussion on a controversial topic, or use a digital channel to generate interest by maintaining a presence and awareness with targets and layering opportunities to possess a conversation, spark a discussion on a controversial topic, or use a digital channel to generate interest.
There’s a reason over two-thirds of marketers believe brand experiences have the ability to engage attendees and make them feel valued. To link brands and consumers, this is frequently a media that combines storytelling and meaningful interactions. It has immense potential to attract the attention of visitors, exhibitors, and sponsors alike, but only a well-executed strategy can completely realise that promise.
You would want an honest strategy to organise a fantastic exhibition, and the exhibition stand designers are required to develop a distinctive and appealing exhibition stand designer to draw the audience and make the exhibition a big success, just like anything else in life.
An exhibition stand is quite important in any show. It not only represents the brand during the event, but it also stimulates the visitor’s thoughts, leaving an imprint. As a result, selecting the best exhibition stand designer for your event is essential.
The following are some things to think about when hiring an exhibition stand designer
Check clientele – Looking at the clients your shortlisted exhibition stand designer has previously worked with is one way to tell if he can match your expectations. You may also study internet reviews and testimonies about your chosen builder to see whether they fit your requirements.
Examine whether they have an in-house manufacturing unit – Having an in-house manufacturing unit at your show stand designer might be really beneficial to you. You may rest assured that not only will your stand be of high quality, but it will also be delivered on schedule.
Check for subsidiaries and partners – If you want to exhibit multiple times in different cities, you should choose an exhibition stand designer who has partners in all of the cities where you will be exhibiting. Choosing a stand-alone corporation with various subsidiaries in different countries can pay off in the long run.
Check if your exhibition stand firm provides end-to-end services – A company that provides a whole variety of services, such as design, manufacture, logistics, installation, and dismantling, is a great choice
Check Geographical Area – In order to properly optimise logistical expenses, it is vital that your display booth designer be adjacent to the exposition location. If you don’t, transportation expenditures will almost certainly eat into your budget.
7 days a week, 24 hours a day Problems and hurdles will inevitably develop, regardless of an exhibition stand designer’s years of experience or the complexity of your project. It’s vital that your exhibition stall designer can provide technical assistance so that if a problem happens, it can be fixed swiftly and discreetly so that your exhibition stand visitors aren’t inconvenienced.
The most important purpose of your exhibition participation should be to attract your target audience. As a result, it must not only be well-planned, but also carried out in a professional manner. You may view it every time you go to the exhibition. Today, the majority of companies use exhibitions and events to market their products and attract new customers.
As a result, you must present your company and your own products in the greatest light possible. After all, your modular exhibition display should ideally represent your company, reflect its personality, and improve its image. Depending on the goal of the exhibition, the booth design should either raise company awareness or promote sales. This is where an exhibition stall design firm’s worth becomes clear.
You must choose the best exhibition stand designer, but even more significantly, you must choose an experienced stall maker who can meet all of your requirements. An expert stall firm will have years of experience as well as a wide range of innovative exhibition stall ideas to assist you in making your stand the show’s star.
Don’t accept anything less than the very finest. Always keep in mind that your audience’s first impression of your modular stall is critical, and you don’t have a second chance.
You can expect to miss out on a lot of opportunities if you don’t hire a professional exhibition stand designer. After all, you’re preoccupied with other chores and can’t devote your full attention to the show stall design. If you choose an outstanding exhibition stall designer like SOL, India, for example, you will have plenty of time to focus on your key strengths while professionals plan your participation.
Don’t settle for anything less than the best. Always keep in mind that your modular stall’s initial impression is crucial, and you don’t have a second chance.
If you don’t engage a competent show stand designer, you’ll likely miss out on a lot of prospects. After all, you’re concerned with other responsibilities and won’t be able to give the show stall design your entire focus. If you choose a top-notch exhibition stall designer, such as SOL, you’ll have plenty of time to focus on your core competencies while professionals organise your participation.