Corporate Stall Design
Being one of the top exhibition stall design companies in India, we create a variety of exhibition stalls including customized stands, modular, and portable displays.
Creating the best corporate stall design helps your business look unique and have a strong brand impression on your audience. The exhibition stand and stall design thus needs to be outstanding to persuade your targeted audience and be noticed instantly.
Remarkable tips for a winning Corporate Stall Design
As a corporate exhibitor, a lot needs to be done to ensure every element of your event design stands out and creates a strong impression on clients. The better the corporate stall design the better and more attendees will come to your exhibition stall. Here are the most important things to include in your stall design.
1. Design signage that immediately explains your purpose
Every exhibitor needs signage, but it should feature more than just the company name and logo. To attract visitors to your show booth, your signage should answer a very important question for potential customers, “What’s in it for me?” Visitors should know about your brand does in 3 seconds from 15 feet away. That is not a small feat. You must create a concise and clear message that conveys what your brand is all about. When your messaging is complete, you must consider the size of your signs. Signage should be large, located above waist level, and feature eye-catching visuals.
2. Focused on creating a remarkable entrance
Well-designed and brand-specific entrances for these corporate exhibition stands to deliver an excellent user experience. For example, while digital touchpoints will ensure higher lead generation, bright lights, on the other hand, make your corporate stall design more attractive.
3. Showcase your product
People who pass by your stand booth on their way through the show are there to find something interesting enough that they award their business to your company. The best way to lure customers is to showcase its value. Consider it a sales area: what value do you offer the audience that your competition does not? It’s much better if you can make it hands-on. The more engaged your audience is, the more likely they are to remember your exhibition display. If your brand has things that visitors can physically touch, such as a machine or tablet, that will suffice. However, if you provide an intangible service, such as a web program or tax service, it is best to employ booth items such as tension cloth displays or banners to present as much brand information as possible.
4. Product samples
The highlight of your exhibition stall should always be the products. Display your products in a way that is easily seen with price tags attached so stand attendees will not have a hard time deciding if they want to buy or not. Make your products as presentable as possible so if you are selling clothes, they should be clean and ironed as attendees will better appreciate them in their best form.
5. Offer free Wi-Fi
Exhibition show venues might have poor mobile internet coverage and paid wireless access, so visitors may be worried to check their emails or get on social media during the show. Why don’t you help them out and attract more visitors to your stand booth by offering free Wi-Fi? Use the Wi-Fi sign up form to ask the visitors for their contact details and opt-ins for receiving after-show follow up mail; this is the best way to build that list of tasty leads!
6. Offer takeout cafe services
Exhibitions are usually tiring; that is the fact. You may draw a lot of people to your booth by installing a small coffee and bagel station where consumers can bag the food for free or for a low price. You can have carry bags and takeaway mugs with your company branding on them. Many clients will express an interest in visiting your café at your expo booths. Because it has such a big attraction, owning one is essential. When you incorporate them, this is the finest strategy to get leads.
7. Make people feel comfortable and invited
Set up some chairs if you have a large space for your display stall.
There isn’t usually a lot of seating at exhibitions, so visitors are going to appreciate the opportunity to sit down and rest for a few minutes. This is also an excellent way to introduce them to your company. They will likely be sitting for few minutes at least. You must introduce yourself during this time. If you don’t have time to speak with all of these people, consider displaying an appealing presentation about your product on a screen. If you don’t have enough space for chairs, you can cover the floor with padding mats. Exhibitions are held on hard floors and comfortable mat will invite people to stay around your corporate stall design for a while.
8. Use variety of signage
Signage is another important item you can use to attract more potential customers to your stall—but it is difficult to follow signs that are not there. When planning for your corporate appearance, make sure you have multiple signs like banners, posters, etc. that are noticeable to people from different angles. Draw attention to your show stand design noticeably and exclusively. Ensure your signage can be noticed easily from a distance. To improve the chances of generating positive ROI during your corporate in the 2021 India exhibition, you need to maximize the number of attendees visiting your corporate stall design. By implementing new ideas, the number of attendance can be increased. For more information, contact us.