Exhibition Stand Designers

1. Rent a booth

Renting an exhibition stand is ideal for first-time exhibitors who don’t know much about budgeting for an exhibition by an exhibition stand designers. Rather than buying a booth that might not be useful for your brand, it’s best to have a booth on rent. The same is also the case for exhibitors who are trying out a new approach for the exhibition and don’t want to fully commit to spending money on an exhibition stall. Moreover, you can also cut costs on maintenance, shipping, storage that usually depends on how many boxes you have for the booth and how much space you need for it.

2. Purchase a booth

For a seasoned exhibitor, exhibition stand designers prefer that they purchase a booth rather than renting. One big reason is that it’s a one-time investment, if you know what you want your booth to look like. Secondly, it makes it easier for the exhibition stand designers to design the booth. Purchased exhibition display stands allow the designers to alter and design the booth however they want. This is a big advantage as it allows the brands to customize their stand booth without worrying about returning them.

3. Negotiate

While this might not always work, when you are meeting with a supplier or an exhibition stall design company, it is a good idea to try to negotiate the costs. Although you might get a big discount, you might be offered a free service of sorts that might help you. Usually, the most discount you might get would be on the materials and equipment you will use rather than the whole contract. However, it is still a good deal.

4. Use technology in your booth

Incorporating technology into your booth design is one of the best ways to cut costs. Here are some ways your technology will out-do the traditional ways. Use electronic devices to collect attendee data. Use QR codes to authorize registrations. Use QR codes to direct attendees to a webpage for more information rather than brochures. Use an interactive wall rather than actual equipment for games and other activities.

5. Book the booth space in advance
The early bird gets the worm. This is quite true for booking the booth space as many exhibition stand designers have a first-come-first-serve basis. In other words, the earlier you book your booth space, the higher chances you have of choosing the best option. Moreover, it also allows the exhibition stand designers more time to come up with the most creative ideas to build your booth.

6. Make travel arrangements in advance

The earlier you make your travel arrangements, the cheaper will they be. From flight tickets to hotel rooms to even food budgets. These all need to be done at least three months in advance.

THE ROLE OF AN EXHIBITION STALL DESIGNER: WHAT YOU NEED TO KNOW?

Exhibitions offer a wonderful platform for businesses to introduce their brand and showcase their offerings to a wider audience cutting across different industry verticals. As a result, they attract scores of exhibitors who will be vying for the attention of the attendees at the exhibition event.

To stand out from the crowd in such a scenario, it is important to leave a lasting impression on the attendees.

Several factors contribute to create a lasting impression at the exhibition event. Among the many factors, one factor holds immense significance, that is, the exhibition stall design.

Creating an exhibition stall design is an art that requires skill and dexterity, with a deep understanding of branding and customer relations. This is where the role of the exhibition stall designer comes into play.

Hiring the right exhibition stall designer is extremely vital. This will help to create an exhibition stall with an extraordinary design inclusive of unique features that grabs attendees’ attention; and steals the show at the exhibition event.

ROLE OF AN EXHIBITION STALL DESIGNER

Everyone keeps talking about the importance of stall design at an exhibition. But very few people take care to know about the crucial role played in the development of stall design by an exhibition stall designer.

An exhibition stall designer helps to 

CREATE EXHIBITION STALL DESIGN

In an exhibition, there will be lots of exhibitors vying to grab the attendees’ attention. To catch the attendees’ attention, your exhibition stall must sport an extraordinary design with unique features to appear distinctive from other exhibitors’ stall designs.

Creating an exhibition stall design is a holistic procedure that requires a deep insight into branding and customer-relations. 

This is where the role of the exhibition stall designer comes into play.

With their unique skills and layered experience, an exhibition stall designer can create an exhibition stall that is exclusive making it unique enough to grab the attendees’ attention. This way, your brand will stand out among the crowd at the exhibition event. 

Additionally, an exhibition stall designer with a track record of creating excellent exhibition stall designs 

• Recognizes a brand’s individuality and why it needs to be showcased to the audience at the exhibition event.
• Stays abreast with the latest trends and innovations in the exhibition industry. This will come in handy when creating a stunning exhibition stall design with ingenious elements that reflect the client company’s personality and brand story thereby giving the stall design a distinctive corporate identity.
• Experiments with out-of-the-box concepts. A lot of things go into the making of a thriving exhibition stall with focus on accomplishing the client company objectives which can be anything from enhancing brand awareness to engaging more attendees with the brand, generating leads, and so on. To achieve the same, the exhibition stall designer experiments with out-of-the-box design concepts; and goes above and beyond to create a stall design that is an instant attention grabber.

Aside from the above, an exhibition stall designer will also suggest brilliant stall ideas with the right fusion of technology and trends that will help the exhibition stall to project an extraordinary impact.

GIVE SHAPE TO EXHIBITOR’S VISION

Different exhibitors will have different visions for the exhibition event. Additionally, they will have a definitive objective to achieve at the exhibition event. While some would like to boost sales at the event, others would like to improve brand awareness, or engage more attendees with their brand, and so on.

To give shape to their objective and vision, the role of the exhibition stall designer comes into play 

An exhibition stall designer will get the exhibition stall built to align with their plan and marketing strategies; and ensure that the exhibition stall is spacious with the appropriate seating arrangement; whole decoration is rightly arranged; and spaces are effectively utilized. All of these will eventually ensure that the visitors will get a good impression of the perfect brand they’re looking for.

HELP CREATE AN IMPACTFUL IDENTITY FOR THE BRAND

To cast an effective impact on the attendees with ideology, messages, and vision, it is important for an exhibitor to have a well-built exhibition stall.

An exhibition stall designer understands branding as well as brand building; and will accordingly take the time to understand the exhibitor’s brand and values to design an exhibition stall that is eye-catching with an impactful canvas for the exhibitor’s brand image.

What makes the role of the exhibition stall designer so admirable is they epitomize the client’s brand personality through the stall design and highlight key marketing message.

ENSURE TIMELY INSTALLATION OF THE EXHIBITION STALL

To be a success, the exhibition stall’s quality finish and timely installation is critical for the exhibition.

An exhibition stall designer will deliver prompt services and ensure timely delivery, and also be available for any miscellaneous assistance required during the exhibition event. Without an exhibition stall designer, the whole process will result in hastily done work with delays in delivery of the exhibition stall. Eventually, improperly finished work will damage the brand image of the exhibitor.

PROJECT BRAND REPRESENTATION

An exhibition stall presents an opportunity to businesses to showcase their brand identity and values at the exhibition event.

In the competitive world of exhibitions, grabbing the attendees’ attention is paramount. 

To effectively showcase the brand identity and values; and make an impact, the exhibition stall design should align with the company’s image and at the same time, convey a consistent message to the visitors. Additionally, to draw the attendees’ attention, the stall design should be pleasing to the eye. 

This is where the role of the exhibition stall designer comes into play. 

An exhibition stall designer 

• Possess the needed expertise and skill-sets to create a visually appealing exhibition stall design as well as layouts, incorporating graphics, colors, and lighting that effectively convey the exhibitor’s brand message.
• Recognizes the importance of branding and accordingly ensure that the stall design is not only attractive and eye-catching, but also its elements reflect the essence of the client’s brand. This will entice the attendees to explore the exhibition stall further and also create in the process a cohesive experience for the attendees.

MAXIMIZE SPACE UTILIZATION

There are exhibition venues that offer limited exhibition spaces to some exhibitors due to a host of reasons. Instead of fretting about the limited space, exhibitors would do well to optimize the available space and maximize space utilization effectively. 

This is where the role of the exhibition stall designer comes into play.

An exhibition stall designer has the requisite skills to create creative and efficient stall layouts that maximize space utilization effectively; and knows how to arrange displays, interactive elements, and displays to create an engaging experience for the attendees and at the same time ensuring the smooth flow of attendee-traffic within the exhibition stall. 

ENHANCING STALL DESIGN FUNCTIONALITY

An exhibition stall design should ideally focus on not just the aesthetics of the design but also focus on its functionality. 

The role of the exhibition stall designer is critical here. 

Being a professional, an exhibition stall designer will understand the practical aspects of stall construction by taking into consideration factors like accessibility, storage, and technical essentials for audio-visual equipments or interactive displays. 

Later, the exhibition stall designer will optimize functionality and ensure smooth and hassle-free operations as well as a seamless experience for the attendees as well as the exhibitor.

CREATE A MEMORABLE EXPERIENCE

If you want a well-designed exhibition stall to create a memorable experience and leave a lasting impression on the attendees at the exhibition, then the role of exhibition stall designer comes into play.

An exhibition stall designer 

• Creates an attractive stall design with an immersive and interactive environment that engages the senses of the attendees and enhances their overall experience.
• Incorporates elements like multimedia presentations, interactive displays, product demonstrations, or even unique architectural features. These elements help to enhance the appearance of the exhibition stall in a way that will encourage the visitors to stay longer in the stall. This in turn will increase the chances of healthier lead generation and conversions.
• Utilizes innovative materials, unconventional shapes, or striking visuals to create an exhibition stall design that stands out from the crowd and leaves a lasting impact in the visitors’ minds.

The above aspects will give the exhibition stall a distinctive look that is vital for differentiation and standing out from competitors.

With their creative vision and skill-sets, the exhibition stall designer is well-placed to develop unique concepts that will set the exhibition stall apart from the competition.

WHAT ELSE ROLE DOES THE EXHIBITION STALL DESIGNER PLAY?

As someone who works on creating exhibition stall designs, an exhibition stall designer will

• Liaise with exhibitors to discuss the brief including ideas, themes, or products, to be promoted; and come up with creative ideas.
• Discuss the brief and design concepts with other members of the design team, finalize proposals, and present these to the exhibitor client.
• Create initial design sketches and computer-generated 2D and 3D visualizations, including at times building models and prototypes.
• Produce accurate technical drawings related to construction for different displays and exhibitions.
• Work on quotes once the design brief and concept are established, and the costs need to be calculated to make sure the project is financially viable.
• Take financial responsibility for a project in terms of meeting budget constraints.
• Meet with and brief suppliers and source products like fittings, furniture, lighting, and decoration; and handle production orders for materials and site services.
• Ensure that the project deadlines are met and project briefs are delivered within budget and to the exhibitor client’s brief.

CONCLUSION

An exhibition stall designer plays a highly pivotal role in creating an impactful experience for both the visitors as well as the exhibitors. 

It is the exhibition stall designer who transforms an exhibition stall into a powerful marketing weapon that drives attendee engagement, generate leads, and boost the overall success of the exhibition event for the exhibitor.

As such, hiring a skilled exhibition stall designer is vital to earn the best possible return on investment; elevate your brand impact at the exhibition; and achieve the exhibition goals.