Corporate Exhibition Guide
The key, to a successful corporate exhibition, lies in knowing which shows to exhibit in, how prepared you are and how to structure your stand booth to gain the most focused exposure for your intended audience.
How to prepare for a Corporate Exhibition Guide
A corporate exhibition is an event wherein businesses book a venue for brands to market their products or services to potential customers.
Events in a corporate environment are often performed to communicate business strategy, change internal company behaviour, launch a product or service, or influence the external behaviour of customers towards the brand.
Here is how you prepare for a corporate event.
1. Find the right location and time
The date of your exhibition must be prioritized because it will determine all that follows. You must choose a season that is likely to draw the highest number of visitors. Avoid popular times like the summer holidays and festival season to allow more people to come. You must also think about your contractors and when they might be busy. Since suppliers might be booked for other events like weddings, try to avoid peak wedding season.
2. Set goals and objectives
The first thing you must establish is the objective of your corporate exhibition. Having a strong objective can help you run things efficiently, whether it is to launch a product or service, promote your brand, or anything else. The guests should be the primary emphasis, thus their desires and expectations must be considered. Make a list of the things your visitors are likely to expect and include them in your exhibition.
3. Stay in contact
Maintain constant communication with your team, especially the show booth fabricator. Send them reminders about a week before the exhibition. This assures that they continue to attend. Be kind to the expo show exhibitors. Ensure that their needs are met and that their questions are answered.
4. Spend time on marketing
If you have an outdoor event spend time and money on marketing and advertising it just as you would do with one held inside a building. Getting not only the attendees but also the exhibitors excited for the corporate exhibition, builds intrigue that pays of on the event day. Use social media to promote your show. Use channels such as content creation and email marketing to generate interest among participants right up until the event. You may also hire a corporate exhibition company to help you promote your event and manage the event. Events with consistent marketing strategies will always be more distinctive and appealing.
5. Event budget
The amount of available budget can influence every aspect of the corporate exhibition, including location and entertainment, technology, expo display spacing, and staffing. Has this event happened before? If this is the case, use the prior budget as a guideline to establish the new one. Make sure you increase some prices owing to inflation. Figures from previous budgets might help provide a clearer sense of what specific vendors would charge. Use these to ensure you are not being over-charged when you reach out to exhibition booth suppliers for initial quotes. Every corporate exhibition budget, however, needs built-in flexibility. Unexpected expenses are typical, and materials can often cost more than the estimate. As a result, a budget must be prepared, as well as a contingency fund. Make a detailed list of all budget items in the event lifecycle, including venue hire, food, AV, beverage, hotel and travel, staffing costs, marketing, and service fees, once you have sourced supplier costs.
6. Practice your communication skills
You can have the nicest, most expensive setting with a massive audience, but if your communication skills are lacking, the people you’re speaking to won’t be able to learn anything new or remember the message you were trying to convey. This is why, if you are a speaker at an exhibition, then you need to practice your speech before and, maybe with your friends or family, to get used to communicating your message across. Ask for feedback and if they understood the exact point you were trying to make, you’re doing well.
7. Know the Exhibition visitors
As an exhibition supervisor, you must collect an incredible amount of data to ensure that you know as much as possible about the exhibition ahead of time. The quantity of attendees is certainly crucial, but don’t look at it in isolation. You need to ensure that their job titles match your show objectives. If you want to get highly qualified leads, a show packed of non-decision makers will not help you. Quality over quantity often yields better results and, as a result, a higher ROI. When organizing a corporate show, be prepared to confront problems such as financial limits, low attendance, and so on. However, arranging and hosting a business event is an important task that requires considerable time and thought. For any enquiry contact us.