How can I get Digital engagement for my exhibition business

Exhibitions are a great opportunity to showcase your products and services to the targeted audience, however with the rise of digital technology, it’s essential to include digital engagement to maximize your reach and impact. Digital interaction can help you attract visitors, raise brand awareness, and generate leads for your business. Let’s explore some effective strategies for increasing digital interaction at your show.

Social Media

Social media is a strong digital engagement tool. Promote your show on social media before and during the event. To keep your followers engaged, create an event page on Facebook, Instagram, or LinkedIn and provide updates, images, and videos. Include hashtags to help people locate your exhibition online, and encourage visitors to contribute as well.

Interactive Displays

Interactive displays can be an excellent way to keep visitors engaged at your exhibition. You can build interactive experiences for visitors to learn more about your products and services by using touchscreens, tablets, or other digital devices. You can, for example, design a quiz, game, or interactive demo in which visitors can participate.

Livestreaming

Live streaming allows you to interact with your online audience in real-time. You can live stream the whole event through your social media page and website.  Those who could not attend the exhibition can still get the information provided at the event through digital platforms.

Virtual Tours

Virtual tours can provide visitors with a 360-degree perspective of your exhibition booth and products. This is an effective way to reach out to those who are unable to attend the exhibition in person. You can share a virtual tour with your audience by creating one on your website or social media platforms.

QR Codes

QR codes are an effective and simple way of connecting consumers to the brand digitally. You can include QR code on the exhibition booth which would lead to your brand’s website or social media page. This would help in increasing traffic and reach to your site and social media pages.

Webinars

You can host webinars and talks related to your exhibition before and after the event. This will help in creating a hype about the brand in the minds of the audience as it will allow people to learn more about the exhibition and engage with experts in the field.

In conclusion, integrating digital engagement into your exhibition might help you in boosting your reach and impact. Choose the methods that are most effective for your brand and implement them to create a memorable and engaging exhibition experience. Remember to track the success of your digital engagement plan in order to enhance and refine it for future events.