With so many expo stands, it is only natural that some booths will outshine others. However, the trick is in understanding how the stall fabricator will view your exhibition stand. This is where lighting comes into play. Naturally, attendees will be attracted to a well-lit booth. However, the idea also highlights the main aspects of the stand. This is why successful exhibition stall designers strategically place their lighting fixtures to attract attendees’ attention.
Ways in which Exhibitors use lighting to attract attendees to their booth
Although we may not be aware of it, the amount of lighting in our environment has an impact on how we see everything. People tend to prefer to be in areas with good lighting as opposed to gloomy and poorly lit ones, which are typically avoided.
This brings up the topic of whether lighting components can influence how visitors see expo stands. If so, how can stall designers use lighting to their advantage?
Here are 7 ways through which stand designers use lighting to attract attendees to their booth.
1. Centerpiece lighting fixture
As the name suggests, the centrepiece lighting is used to draw the attention of exhibition stall designers with a unique look. Even though these might not be the exhibitor’s primary draws, they certainly help your exhibition stand apart from the competition.
2. Spotlight fixtures
Spotlights are the lighting equipment that is most frequently utilised in exhibitions. These are available in a variety of colours and dimensions, giving you a wide range of alternatives.The most typical ones include spotlights strung from a metal structure that illuminates the entire stall design. To illuminate the images and content, they are sometimes fastened onto the booth panels.The displayed items in the exhibition show are frequently highlighted using the smaller spotlights. They light up the goods with a powerful beam since they are positioned in a constrained area and close to it.
3. Neon signage
Neon signage is an intriguing development that continues to be utilised to illuminate an exposition booth. Neon signs are frequently used by businesses because of the way they stand out when surrounded by darker hues. Usually, stall designers will use them to spell out their brand name with the brand colors. Nevertheless, some people might utilise it for their company’s logo or another unique catchphrase. In huge display booths, these also serve as effective navigational indicators.
4. Multi-coloured strip/string lights
These are often affixed to the creative exhibition stands. These lights enhance the visual appeal within the booth and provide exterior illumination for the exhibit booth. These can be positioned in accordance with the exhibition concept along with brand colors because they come in various sizes and shades. As they are placed on the outside, they also brighten up the design elements and banners placed in front of the display.
An exhibition display will include a backlight to cast lighting from the backside over a text, or graphic image. These are specially designed lights that are built into the surface of the wall or backdrop and have a display in the forefront of which houses a picture or inscription.Thus, brightening up the image and text. They’re ideal for billboards as well as other AVs which serve to draw spectators in. Considering these are frequently utilized for the backdrops, fences, and advertising materials, they also immediately illuminate the booth. Many exhibitor shelves have backlights fitted within them that highlight everything that’s displayed.They provide just the right quantity of luminosity rather than being overly bright since the rays are not too glaring on the retina.
6. Warm lighting
Warm lighting definitely exudes cosiness and a welcome atmosphere.This is why you will see many stand designers will use warm lighting to create a welcoming atmosphere. While some exhibitors might choose to have ceiling lights, others might dim their exhibition stand design’s lighting and use bright golden lights to highlight their display products. Even though these apply only to certain types of lighting installations, nevertheless give a cosy vibe even while people are merely perusing the exhibition booths. As a result, the inviting ambience makes the expo stand forth among the other kiosks.
7. Lightbox in a counter
Apart from installing lightboxes in the display walls and backdrops, exhibition designers often opt for counters that can be fitted with lightboxes. They serve as wonderful projections displaying the company’s logo, communications, and photos in addition to illuminating the booth. Textile along with additional substances serve for similar purposes, but some components may overpower or obscure them. Additionally, the dim illumination may make them stand out like a gnarled finger. We hope this article will help you understand how different exhibition exhibitors use lighting to attract attendees to their booth. Nobody loves seeing their booth devoid of anything, especially those who are exhibiting. This explains the reason a nicely illuminated booth is crucial for shaping visitors’ perceptions of your business and the show. Additionally, if spectators must squint their pupils to see anything that we do, they may leave.Therefore, to draw attention to the key features of their display, stall designers must strategically choose the appropriate lighting sources and position accordingly.
Tip of the Day: We recommend using LED light fixtures for your interior decoration because these fixtures are not only economical as well as beneficial to the environment since they require less power.
An experienced group of our devoted experts could help you with building an innovative stall for a forthcoming expo. Contact us today for more details.