At a trade show, you are competing with hundreds, maybe around a thousand of brands to get more and more visitors. You might invest a lot in your booth design and implement technologies but the real thing is creating memories and giving the visitors something to remember.
Here are some tips on how to make your booth worth remembering:
- People Remember Feelings
People with time will forget all the things you said about your brand and products eventually. But they will always remember how you made them feel. It’s always about creating some sort of friendly connection with the visitors. You should understand what they are going through and that’s why to try being acting towards them. They might be stored, so give them a glass of water and ask questions about whether they are liking it or not. It’s about making your booth inviting and approachable.
- Entertain them, but Mostly Surprise them!
Your mouth should be all about giving them an entertaining them. But the most important thing is how can you surprise them. Studies suggest that people are more likely to remember things that surprised them. Think of implementing something totally out of the box that will blow their mind.
- Be Simple
If you’re thinking to surprise them by using complicated and technical terms while telling them about the products then you are totally wrong. People remember simple things more often and that’s why make sure when you talk to them you use easy terms as much as possible.
- People Remember Repetition
Repetition is crucial in pre-event communications. Ensure you’re targeting your audience with the same messaging across invites, social messaging, and ads. That way, they’ll remember you before they’ve even met you.
Implementing and applying these simple tactics will make your booth worth remembering and will give the visitors an experience they will always cherish.