To begin, choose the right exhibition graphics for your booth.
Thanks to technology improvements, creating your own exhibition graphics has become easier. It’s all too easy, however, to get wrapped up in the technology and forget about the basics. When creating a exhibition, images and language should be straightforward, and layouts should be tidy.
The following five basic elements should be included in any effective exhibition stall design.
These qualities will help you create an effective and attract visitors to your stand.
- Company name & Logo
For your exhibition, choose from a selection of graphics. Proceed cautiously.
Simple, strong, and unambiguous pictures are the most effective for creating a memorable canvas for your selling storey. While ornate, intricate, enigmatic, and baffling art and graphics are visually beautiful, they can be distracting and ineffectual when used as a backdrop for your exhibition message.
If at all feasible, choose simple single pictures. A complex storey may require numerous images, but in most cases, a single simple image will be sufficient.
If you’re looking for exhibition display graphics, many companies offer simple searches and reasonably priced photos and illustrations.
- Create an easy-to-remember headline
Keep your headline simple, clear, and brief in your exhibition!
The vast majority of those who do not intend to visit your display booth will pass it by. At most, they’ll give your show a passing glance. Believe it or not, this is often your only opportunity to get them. If your exhibition has a well-thought-out and engaging title, they may opt to spend a little more time learning about your company. Your title should be shorter the larger it appears on your exhibition presentation. The bigger it is on your exhibition exhibit, the more people it can reach.
- It’s also critical to select the appropriate typeface
With millions to select from, finding the perfect one could be a challenge. Choose a typeface that is simple to read and understand. The next time you’re at an exhibition, pay attention to the exhibits built by large firms. Even large and successful firms’ table top displays, albeit not always in massive booths, constantly adopt a basic assertive exhibition stall design.
- Be cautious when crafting your description
We understand how tempting it is to write a exhibition display description that tells your buyer everything they need to know about your product or service, but don’t!
No matter how much you want them to, most exhibition attendees will not want to spend much time reading about your company.
- Set the company’s name distinct from the competition.
It’s amazing how many exhibition booths appear to hide their company name. Exhibiting is very expensive. Make an extra effort to make your company’s name visible to everyone.
The majority of visitors to your exhibition will expect to see your company name in the header section. We recommend that you create a corporate logo if you don’t already have one. You have the chance to leave a good first impression now.It gives you a more experienced look.
- Incorporate links to your social media sites and webpage.
Your website URL is possibly the most significant message in your entire exhibition. This is because if a show visitor notices anything interesting at your booth, they can copy your website address and explore it later, even if they are far away.
If you don’t already have one, create one. Additionally, a social media strategy should be created. Choose a website name that is both relevant to your company and easy to remember.
Follow the crucial features outlined above to make any tabletop exhibit or floor display more effective at your next exhibition.
- Create a booth staffing schedule
Last but not least, create a booth schedule that details when and where your personnel should show up. Distribute the schedule to guests several times before the event to allow them to suggest adjustments. Set a deadline for when you will no longer be allowed to make changes. Make sure everyone’s contact information (cell phone number) is included on the schedule, which you should widely distribute.
- Make a demonstration and a script
Because seeing is believing, it’s critical to demonstrate how your product or service works. This can be accomplished with a simple but effective PowerPoint presentation. Even better are live demonstrations. RingCentral’s interface with Salesforce.com was showcased at Dreamforce by showcasing how to activate various capabilities. The product team created the demo, and the talking points were authored by them and delivered during staff training.
It’s all too easy to get wrapped up in the technology and forget about the basics. Images and language should be straightforward, and layouts should be tidy. To begin, choose the right exhibition graphics for your booth with these easy-to-understand guidelines. Do get in touch with SOL for your amazing exhibition stall design for your exhibition.