Remarkable tips for a winning corporate stall design
With the expertise, your exhibition stand builders can make a wonderful stand design
Creating the best corporate stall design helps your business look unique and have a strong brand impression on your audience. The exhibition stand and stall design thus needs to be outstanding to persuade your targeted audience and be noticed instantly.
Remarkable Tips for a Winning Corporate Stall Design
As a corporate exhibitor, a lot needs to be done to ensure every element of your event design stands out and creates a strong impression on clients. The better the corporate stall design the better and more attendees will come to your exhibition stall. Here are the most important things to include in your stall design.
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1. Design Signage that Immediately Explains your Purpose
Every exhibitor requires signage, but it should include more than the company name and logo. To attract visitors to your show booth, your signage should answer a very important question for potential customers, “What’s in it for me?”
Visitors should know about your brand does in 3 seconds from 15 feet away. That is not a small feat. You need to come up with a clear, brief message that describes what your brand is all about.
When the messaging is complete, you have to focus on the size of your signs. Signage should be large, placed above waist level, and contain outstanding graphics that are eye-catching.
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2. Focused on Creating a Remarkable Entrance
Well-designed and brand-specific entrances for these corporate exhibition stands to deliver an excellent user experience. For example, while digital touchpoints will ensure higher lead generation, bright lights, on the other hand, make your corporate stall design more attractive.
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3. Showcase your Product
People who pass by your stand booth on their way through the show are there to find something interesting enough that they award their business to your company.
The best way to lure customers is to showcase its value. Think of it like a sales area—what value do you provide the audience that your competitor does not? If you can make it hands-on, that’s even better. The more involved your audience is, the better they’ll remember your exhibition display.
If you have a brand has products visitors can physically touch, like a machine or tablet that will do the trick. However, if you provide an intangible service, such as a web program or tax service, it is a good practice to showcase as much brand information as you can use booth items like tension fabric displays or banners.
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4. Product Samples
The highlight of your exhibition stall should always be the products. Display your products in a way that is easily seen with price tags attached so stand attendees will not have a hard time deciding if they want to buy or not. Make your products as presentable as possible so if you are selling clothes, they should be clean and ironed as attendees will better appreciate them in their best form.
5. Offer Free Wi-Fi
Exhibition show venues might have poor mobile internet coverage and paid wireless access, so visitors may be worried to check their emails or get on social media during the show.
Why don’t you help them out and attract more visitors to your stand booth by offering free Wi-Fi? Use the Wi-Fi sign up form to ask the visitors for their contact details and opt-ins for receiving after-show follow up mail; this is the best way to build that list of tasty leads!
6. Offer Takeout Café Services
Exhibitions are usually tiring; that is the fact. You can attract several visitors to your stall by having a small coffee and bagel counter where customers can bag the snacks for either free or nominal fee. You can have carry bags and take away mugs labelled with your brand logo. In your expo stands, you will find that many customers would like to visit your café. So having one is important since it has such a large draw. This is the best way to draw leads when you incorporate them.
7. Make People Feel Comfortable and Invited
If you have a large space for your exhibition stall, set up some chairs. Normally there isn’t a lot of seating at exhibitions, and people will appreciate the chance to sit down and rest for a few minutes. This is also a great way to expose them to your business.
They will likely be sitting for few minutes at least. During this time you need to introduce yourself. If you don’t get time to talk to all these attendees directly, consider having a screen that plays an attractive presentation about your product.
Putting padding mats over the floor is another good idea if you don’t have the space for chairs. Exhibitions are held on hard floors and comfortable mat will invite people to stay around your corporate stall design for a while.
8. Use Variety of Signage
Signage is another important item you can use to attract more potential customers to your stall—but it is difficult to follow signs that are not there. When planning for your corporate appearance, make sure you have multiple signs like banners, posters, etc. that are noticeable to people from different angles. Draw attention to your show stand design noticeably and exclusively. Ensure your signage can be noticed easily from a distance.
To improve the chances of generating positive ROI during your corporate in the 2021 India trade show, you need to maximize the number of attendees visiting your corporate stall design. The number of attendees can be increased by applying unique ideas. For more information, contact us.