In an exhibition, there will be hundreds and hundreds of visitors.
Your booth design will be vying for their attention. It will be no cakewalk for it as there will be several other booth designs in the exhibition vying for their attention as well.
The booth design that sports an eye-catching and inviting look will eventually walk away as the winner.
Although this is no easy task, but if you’re creative and smart and think outside the box, you can have a booth design that will be a winner right from the start. You also would need the helping hand of a booth builder or exhibition company, to make it happen.
#10 Tips For Engaging Booth Design
Investing in a quality booth design is vital. To make your investment count, here are ten tips to help you to get an effective exhibition booth design.
1. Prioritize Relevent Booth Elements
First and foremost, you need to prioritize booth design elements that help to achieve your goals.
This should ideally be worked out during the consultation phase of the exhibition design process. You need to arrive at which booth design features are most vital for you to realize your goals.
Then, you should cut off booth design features that are expensive and less relevant to your overall exhibiting objectives. This will help to keep your costs down.
2. Work Out Booth Cost and Estimated Lifespans
It is important to ensure your investment in booth design gives you quality return on investment.
To understand this, you need to
- Determine the overall lifetime cost and potential return on investment of your exhibit.
- Estimate how many years and at how many shows in a year, your booth design will be used.
The average lifespan of booth display hardware is five years. Likewise, the average lifetime of graphics is one year.
3. Opt for a Strategic Location
Location has a significant bearing on many different elements including the booth design.
You will be required to inform your booth designer the exact dimensions of the booth, its location in the venue, and which direction foot-traffic will be flowing. Additionally, you also need to inform which kind of space it will be occupying from among corner, peninsular, or island, as they allow for different designs and options.
Take care to ensure that you are not allocated the wrong location for it can make or break the success of your booth design; and also marketing strategy. If the location is difficult to access, your booth design will not be able to connect with the target audience.
Avoid such locations and also a space in the back of the exhibition. Instead, opt for a location near the entrance that can be seen from even a distance; or near bathrooms or eating areas since such locations tend to attract more visitor flow.
4. Use Quality Graphics
Selecting the appropriate graphics and colors is critical. This will help your booth design to get the attention of your audience.
High impact graphics make for a good choice. They help to differentiate between capturing the attention of the visitors’; and luring a high volume of booth traffic into your booth; or having your booth relegated to the background as just another exhibit in the exhibition.
5. Use Well-Liked Colors
Like graphics, colors also play a very important role in a booth design.
Aside from choosing noticeable colors, it is also important to ensure that the coloring scheme is consistent with your overall marketing design. The colors should additionally be bright to the extent they make the booth design stand out.
Avoid the use of colors that are too dull or drab or neutral. They tend to make the booth design look too lackluster and can cause the design to fade into the background.
In case, your design does not allow for the use of bright colors, consider incorporating metallic surfaces, or eye-catching textures. Else, try colors that are outside your brand’s color scheme, if that is possible.
Whatever be the final selection, ensure that the selected colors convey the emotions that you want to induce in the visitors; and also works best with your brand. For after all, making an impact on the prospects is crucial to generating healthy return on your investment in the booth design.
6. Use Impactful Text
In a booth design, text plays as much an important role as graphics and colors. In fact, text can trigger emotions in people and influence their thought process.
An engaging and powerful text with impactful slogans will trigger positive reactions from the visitors and touch an emotional chord with them. When placed at an eye-level in an appropriate place within the booth design, they work to catch visitors’ attention even from a distance; and sustain their interest.
7. Leverage Lighting The Right Way
Lighting can enhance your booth design in several ways by creating different atmospheres or moods.
Dimly lit displays are often a common at most exhibition.
If your booth design happens to be located in a dark or confined space, then proper lighting can make it appear light and airy. Likewise, it can accentuate design features and minimize trouble-areas.
It can also help to highlight certain booth design features and take the viewer on a journey through it. Likewise, it can make your booth design feel friendlier by creating a sense of depth and interactivity around it.
Aside from brightening up the booth design, lighting can also allow visitors to easily view the vital details of your graphics; and brighten other key areas of the exhibit like product displays and promotional materials.
Eventually, it all depends on how creatively you leverage the lighting scheme.
8. Make The Flooring Eye-Catching
Like lighting, flooring is an important ingredient of a exhibition booth design. But they often tend to get overlooked.
An eye-catching exhibition flooring around your booth design area helps to create an inviting appearance for the booth. Even better will be the choice of custom flooring. It can enhance the booth design elements and also the overall visitor experience.
It is also should be borne in mind to use the right flooring when possible; and comfortable flooring in the booth space. This will make the visitors feel welcomed in your booth area.
9. Maintain An Efficient Storage Space
Too often storage space is not given its due. This can turn out to be embarrassing at a exhibition at times. You could easily run out space to store various marketing materials and such likes.
Maintaining a proper storage space in your booth will help to reduce in-booth clutter; and store valuable items like laptops/tablets; and giveaways or informational collaterals.
Several storage solutions are available like shelving or lockable counters that can be used to create the right storage space. This will help to keep your booth clean and neat with an appealing appearance.
10. Use Available Space Efficiently
Maximizing your booth floor space can work wonders. They help to keep your booth as efficient and neat as possible.
Recruiting the services of a reliable and professional booth builder or exhibition company will help to maximize the available booth space efficiently and make the most out of it.
As part of their work, they contact the exhibition organizers in advance to confirm your booth dimensions. This will allow them to get a clear idea of what they need to work at. They can also expertly capitalize on the maximum height of the booth and make sure it offers your booth design and brand great visibility,
Working with a reputable booth builder or exhibition company will also help to integrate your brand persona with interactive elements, in the booth design. This will instantly make it the most memorable booth design experience for the exhibition visitors’.
