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With so many expo stands, it is only natural that some booths will outshine others. However, the trick is in understanding how the attendees will view your exhibition stand. This is where lighting comes into play. Naturally, attendees will be attracted to a well-lit booth. However, the idea also  highlights the main aspects of the stand. This is why successful trade show exhibitors strategically place their lighting fixtures to attract attendees’ attention.

Ways in which Trade Show Exhibitors use Lighting to Attract Attendees to Their Booth

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Even though we may not realize it, subconsciously, the lighting around us affects how we perceive an object. While gloomy and ill-lit places are usually avoided, well-lit ones are something people will choose to be in.

This brings us to the question: can lighting fixtures affect the way attendees perceive expo stands? If so, how can trade show exhibitors use lighting to their advantage?

Here are 7 ways through which trade show exhibitors use lighting to attract attendees to their booth.

Custom Exhibition Stands Designs

Centerpiece Lighting Fixture

As the name suggests, the centrepiece lighting is used to draw the attention of attendees with a unique look. While these may not be the main attractions the exhibitor has to offer, they do help in making the exhibition stand outshine others.

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We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

Spotlight Fixtures

The most common lighting fixtures used in any exhibition are the spotlights. These come in varying sizes and colors, offering a variety of options to choose from. 

The most common ones have suspended spotlights that are rigged to metal to framework illuminate the stall design as a whole. In other cases, they are attached to the booth walls to illuminate the graphics and text. 

The smaller spotlights are often used to highlight the display products in an exhibition display. As they are placed in a small space and close to the product, they illuminate them with high intensity.  

Eco-Friendly Modular Exhibition Stand Designs

Neon Signage

Another emerging trend seen frequently in the lighting of an exhibition stall is neon signage. The main reason why brands opt for a neon sign is due to how it instantly grabs attention when placed around darker colors. 

Usually, trade show exhibitors will use them to spell out their brand name with the brand colors. However, some might use it for their brand’s tagline or any other catchy phrase. These also make excellent navigation signs when placed in large exhibition stands. 

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Free Consultancy

Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Free Stand Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

Multi-Colored Strip/String Lights

These are usually attached around the perimeter of the exhibition booth stand. These lights illuminate the exhibition stall from the outside and add to the lighting inside the booth. 

Since these come in different sizes and colors, these can be placed according to the exhibition theme and even brand colors.

As they are placed on the outside, they also brighten up the design elements and banners placed in front of the display.

Backlighting

To illuminate a graphic, text or image from the back, an exhibition display will have a backlight. These are lights installed inside the backdrop or wall, with a screen on the image or text placed in front of them. Thus, brightening up the image and text.

These are perfect for banners and AVs that are used to grab the attention of the attendees. Since these are generally used for banners, walls and backdrops, they instantly light up the booth too. Some exhibitors have shelves with backlights installed in them to illuminate their display products. 

Since the light isn’t too harsh on the eyes, they offer the perfect amount of luminosity without being too bright.

 

Warm Lighting

It can’t be denied that there is something cozy and welcoming about warm lighting. This is why you will see many trade show exhibitors will use warm lighting to create a welcoming atmosphere.

While some exhibitors might choose to have ceiling lights, others might dim their exhibition stand design’s lighting and use bright golden lights to highlight their display products.

Now, while these are specific to any light fixtures, they do make the attendees feel comfortable just but looking at the expo stands. Thus, the warm setting helps the exhibit stand out in the sea of booths.

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Lightbox in a Counter

Apart from installing lightboxes in the display walls and backdrops, stall designers often opt for counters that can be fitted with lightboxes. These not only brighten up the booth but also make excellent displays for the brand logo, messaging and images. 

While fabric and other materials are used for the same, they can get lost or overshadowed by the other elements, Moreover, they might stick out like a sore thumb due to the lack of lighting. Thus, lightboxes in the counter blend in with the rest of the booth. 

We hope this article will help you understand how different trade show exhibitors use lighting to attract attendees to their booth. 

The last thing any exhibitor wants is for their booth to be deserted. This is why a well-lit booth plays an important role in influencing attendees about how they perceive your brand and the exhibit. Moreover, if the attendees have to strain their eyes to see anything, they might just walk out. 

Thus, trade show exhibitors must be strategic in choosing their lighting fixtures and placing them in the right place to highlight the important aspects of their exhibit. 

Tip of the Day: We suggest that you use LED for your light fixtures as they are not only cost-efficient but also consume less electricity making them environmentally friendly. 

If you need assistance in building a creative booth design for an upcoming exhibition, our team of dedicated professionals will help you out. Contact us today for more details.

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What we do?

SOL Brand Solutions, India is a company that designs and builds large-format exhibition stands. Custom exhibition stands, portable displays for promotions and activations, and modular display stands for conventions and conferences are all areas of expertise for us. We can serve you anywhere in India, from the construction of complex trade show stands to the customization of small display kits.

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SOL Brand Solutions Pvt. Ltd.
Cell: 022-22074757

Address:
47, Dr. Simon Fernandes Marg,
Marine Lines, Mumbai: 400002, India

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