Your digital marketing strategy and promotion can play a significant role in making your exhibition participation more successful. While planning your exhibition booth you leave no stone unturned, so go the extra mile to promote it well and get the most out of your tradeshow participation.
Here are some ideas about how to strategize or promote digital marketing for your exhibition stall. This helps you shape your exhibition and boost traffic on your stall.
As we all know Instagram is the next-generation social media platform, which can help promote anything seamlessly. It has been tagged as the most visual platform by researchers in 2017, you just need to connect to the correct people in your network. Make your official exhibition hashtag as popular as you can. Share elements like your stall design, behind the scenes, stand design, and product demos.
Tip: You can even plan an online contest which can fetch you maximum participants and attention. This will help in creating the right amount of buzz just before the exhibition.
The most formal platform is LinkedIn, before marketing your exhibition here prepare a formal layout and make an announcement. You can also keep track of who amongst your connections have been attending exhibitions and can invite them personally. You can also share your exhibition’s details via a blog post on LinkedIn with your products and services list and a schedule for booking meetings.
Blogging is something you can always keep your audience updated with any event or situation. Just in time before your exhibition, you can write, post, share and track your customers about your smallest details ranging from stand designs to your product’s unique selling proposition.
Reach out through Emails
Email marketing is something that can help you achieve heights. Take potential time to design newsletters and invitations and send out to the customers, enquirers, prospects, and targeted market. Online Newsletters are something that can always help you to win it over.
Last but not the least, if you haven’t already created a page for your event, then do it as soon as possible. Post what all you’d be doing at your stall. Tell them why they should visit your tradeshow booth and attend your exhibition. Follow the targeted group and keep them updated Apart from Facebook, Instagram, or Email marketing there are many other options also available like Twitter and Youtube. It all just depends upon how much effort and time you have and how much are you ready to put in, to market your exhibition stall.
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In the meantime, Happy Exhibiting!