Knowing about a brand is just a click away in this digital era. However, even if the internet is dominating the world, people prefer visiting trade shows for various reasons. Why is it so?
Let’s see the top 5 reasons why people attend exhibitions in India and across the world.
- ALL BRANDS UNDER ONE ROOF:
To meet all the brands at one go may be a daunting task for many customers, but thanks to these exhibitions, they can interact with all of them in one place. It saves time, money, and energy! In one day you can complete 6-8 meetings and that would not be possible due to distances and time on any other normal day.
Exhibitions are a great way to connect with new people and professionals. Starting from establishing contacts in the industry to building new contacts there are a lot of interesting networking opportunities in exhibitions. You can even attend one of the pre-planned networking sessions where organizers build platforms for ‘similar’ people to come together. Eg. CPHI WW, the world’s largest pharmaceutical tradeshow, hosts a women’s networking event over breakfast every year.
- JOB SEARCH:
You would be surprised to know that a lot of students attend tradeshows to understand what companies are there in the industry and what job and research opportunities they have. Exhibitors also many-a-times put up an HR desk to specially attend to these queries. Large companies like BASF, have tours for students at their booth where they show their love for their work and the work environment they provide in order to pull in the best talent.
- KNOW THE COMPETITORS:
The famous marketing campaign ‘Neighbours Envy, Owners Pride’ is true for exhibitions as well. Everyone wants to know what the competition is doing, what are their new offerings, their new campaigns, and their new products. With the entire industry on one show floor, an observant marketeer can make a clear understanding of industry trends and projections just by walking and interacting with peers and competition.
- KNOWLEDGE IS POWER:
For people who have a slight penchant towards finding out about the innovations going on in their own sector, what can be more useful for them than attending exhibitions! Exhibitions have seminars on the future of each industry, they also showcase prototypes and concept models to give an idea of the tomorrow no one has seen. Listening to these industry professionals might prove to be very very useful!
So wait no further, invest in attending exhibitions and you will not be disappointed!