Exhibition statistics show that 67% of participants represent new opportunities for companies, because the majority work in the highest management sector, have real purchasing power and are likely to purchase one to two products/services that they learn of this day. You’ll need to design the best possible display booth to take advantage of these opportunities.
How can I get people to come to my show booth?
Most modern business expo ideas are based on the following main principles:
Aim for a warm, inviting atmosphere. Choosing textured textiles and wood over slick metal.
Ensure that their urgent needs are met. The demand for free water bottles, charging outlets, and wifi is always high.
Make your booth about something other than your company. Yes, put your branding and products on display. However, make sure that visiting your booth provides them with more information or a better experience than visiting your website online.
If you have these, you’ve already done the majority of the legwork required to attract some visitors. If you really want to stand out, consider making your show booth one-of-a-kind.
What can I do to make my booth design idea stand out from the crowd?
The best exhibition concepts generally fall into one of these categories:
Giveaways that are insane. Xboxes and $500 Amazon gift cards are constantly in high demand. Even if you don’t have the budget for anything like that, keep in mind that the idea is to create something that is both popular and universally appealing. Scan badges or simplify the entry process to one easy and painless step to capture emails for your raffle.
Stunts are performed. The vending machine puppet show by Exploding Kittens is a terrific illustration of how inventive a brand can be no matter what they’re dealing with.
Take advantage of current events. Choose the current hottest topic in your field and provide something at your booth that people will go out of their way for – for free.
Have you gotten all of that? You’re already on your way to having the best best booth design. Let’s have a look at some more creative ideas to assist you complete your exhibition booth approach.
The Best Exhibition Booths Use Creative Booth Ideas to Attract Visitors
These brilliant exhibition ideas can help you get the most bang for your buck at your next event.
1. Include 3D projection mapping in the booth design idea of your display booth
A fantastic and original touch to any existing design is 3D mapping, which brings augmented reality into your booth. It’s also a good quick fix for booths with weak illumination or places with unique features. Consider projecting something fun (such as folding abstract shapes or dancing gears) or something that is directly related to your brand (an artistic rendering of your logo or product blueprints would be a hit).
2. Hire booth personnel who are dedicated to the job
Yes, you should send a representative from your core team to the event. However, you’ll want to have a few folks on your team that specialise in customer service for things like greeting guests, setting up exhibits, and handling the cash register.
3. Play games in the interactive booth
Interactive booth games are a terrific way to get people to come in and stay for a while. To get you started, consider the following suggestions:
4. Trivia about the industry or the featured speaker
A game show wheel with valuable prizes and entertaining little challenges
Install a video game console and controller in your living room.
5. Arrange your exposition booth operations in accordance with the main event schedule
You wouldn’t want to hold your much-anticipated giveaway during the main speaker event, for example. Instead, take advantage of those popular seminars to clean up your booth, disinfect equipment using antibacterial cleansers, and double-check that all of your newly collected prospect data has been securely stored up. Then preserve the demonstrations and special guest signings for when there are lulls in traffic or programming.
6. At the occasion, introduce new products
The main motivation for attending exhibitions, according to 92 percent of attendees, is to see new products. So why not create a limited-edition release for visitors to your expo booth? You can also use guerrilla marketing techniques (such as a flash mob, geo filters, or costumed floor reps) to make the event even more memorable.
7. Consider the position of the restrooms, concession stand, main entrance, and subsidiary entrances while setting up your booth.
The A triangle is one of the most effective techniques to acquire a superb booth space at any size venue or exhibition.
8. Create an aesthetically attractive booth design idea
According to 48 percent of exhibitors polled, the most efficient way for attracting attendees is to have an eye-catching stand. The examples in this post are really powerful — just look at how each one is both distinct and unforgettable. However, if you’re having trouble figuring out how to make your exhibition booth stand out and seem professional, call one of these top exhibition booth design businesses.