The future is unpredictable. While things may seem to be going smoothly, there are chances of things going wrong. So, what do you do when your stand booth displays undergo a crisis?
For that, you need to have a concrete plan. Moreover, you need to know exactly how you can prevent them in the first place.
Following are some tips for avoiding a crisis in your show booth displays.
Think of All the Threats
While planning for your exhibition stall, before you formulate your crisis management plan, you need to think about all threats and ways in which things can go wrong. It might be an accident, a booth component malfunctioning, or a problem at one of the nearby expo exhibits.
Prepare a Crisis Management Plan
You must develop a strategy to counteract all of your dangers, whether they are technical, environmental, or related to health and safety. Or, worst-case scenario, deal with them if they occur.
This will include ways to contain a situation, carry out any quick fixes, provide first aid, etc.
You need to be familiar with all facets of your booth at this point.
Collect Contact Details of Staff
In case a situation arises wherein you are separated from your show booth staff, or you can’t reach them, you must have the means to be able to contact them.
Before the exhibition, create a master document that contains all the contact information for all the staff that will be present at the event. It must also include the contact details of a few business representatives in case anything goes wrong.
Besides contact information, the paper must also include flight/train and hotel information, as well as emergency contact details of the employees.
Distribute this paper to all staff members and advise them to preserve it on their phones in case they need to call anyone.
- Check the Booth Elements and Equipment
It cannot be overstated just how significant it is to double-check your exhibition booth elements at display and other equipments before the event. Specifically when they are transported to and stocked at the venue.
There are chances that some element might be broken or the equipment/electrical devices may have been damaged or simply stopped working.
This last-minute check ensures that at the event nothing falls apart or stops working. Furthermore, it allows you time to resolve the issue.
- Have Extra Equipment
Even if some of the components are broken or malfunction, the show shouldn’t be interrupted. Your exhibition stand shouldn’t stop because of a new element going wrong. Hence, backup is important.
While backups for large elements are not practical, you should strive to have a backup for minor items such as electronics, lightboxes, banners and so on.Moreover, for all your electrical devices it’s best to carry extra cables, chargers, devices, and so on. For bigger equipment, your must-have your I&D incident kit in the stand booth displays.
- Have an I&D Kit in the Booth
As mentioned previously, an I&D incident kit comprises all of the equipment needed to repair the pieces of your display stall. Cable ties, a hot glue gun, a soldering gun, scissors, masking tape, hook-and-loop fasteners, a sewing kit, extension cables, screwdrivers, and other similar accessories are included. Thus, in case of any breakage or cracks in the show booth, these things can help you quickly fix them
- Maintain a first aid kit within the booth
You need to be prepared with the tools necessary to treat any attendees or employees of your show booth who sustain injuries. For that, you need to have a first aid kit in your booth. Make sure the kit is stuck with common over-the-counter medicine adhesive bandages, scissors, dressing, gauze, nitrile gloves, antibacterial ointment, medical tape, antiseptic wipes, an instant cold compress, and a breathing barrier for performing CPR.
Ensure that the staff knows how to use them in case of an emergency. These must be used as an immediate response to injuries until professional help arrives.
We hope this article will be helpful to you in preparing for crisis management in your exhibition booth displays.
While planning your exhibition booth stand, having a crisis management plan is an essential element as in a situation like this, the last thing you want is to create more panic. Your response demonstrates how ready you are whenever things go wrong, from having a strategy to having the necessary tools.
Tip of the Day: Make sure that all the staff present in the booth are trained to handle a crisis. From providing medical attention for injuries to making speedy repairs, the exhibition booth display must be safe.
Our team of skilled professionals will assist you if you require assistance creating a unique booth design for an upcoming expo. Contact us today for more details.