When you conduct a exhibition, the first thing your visitors will keep an eye on is your exhibition booth stand design even before they talk to you. Giving extra time and focus to your booth stand design will prove to be highly beneficial for your business. In order to conduct a highly successful exhibition, you need to be creative with your booth stand design process.
Let’s proceed further and have a look at the creative exhibition booth stand design ideas that will work wonders for your business. But, before that let’s have some more information about the stages of designing a creative exhibition booth.
Designing a creative exhibition stand which is also known as a display stand goes through four stages.
- You need to create an in-depth brief of design and also mention your ongoing requirements, attendance pattern and your objectives.
- Choose the right platform for your requirements and objectives by allocating the right display technology.
- You should discuss and narrow down the appropriate booth stand design
- You need to design the booth stand keeping in view the target audience and your objective.
Creative Ideas For Booth Stand Design
Talk To Your Designer
You should never be in a hurry to create your booth stand design, you steps towards hurrying up things can turn out to be devastating for your booth design. You should provide ample time to your designer so that the work assigned to him will not be concluded in a hurry. You should ensure that the same is executed on a budget. If you do not give enough time to your designer then there is a chance of them charging you with higher fares and also they might compromise on the design.
Provide Relevant And Precise Brief
When you are assigning the work to anyone, prior to that you must ensure that person or the designer to whom the work has been assigned knows the product needs, requirements and objectives before starting the project. Designers should be provided with the key elements such as logos, branding social platforms etc. In case you need to display any feature of the service or product on the booth stand then the same should be shared with the designer.
Conduct Research On Your Own
You are required to conduct your own comprehensive research. You can conduct your research using images search sites like pinterest, this will help you with new ideas and inspiration. You can also visit otherexhibitions and keep an eye on the best element of the exhibition, notice which part of the exhibition is getting attention and what is that which is drawing traffic to the booth.
- Be Realistic
The booth stand design which you will be finalizing should be creative enough to attract the attendees and so it should be cost effective. For this you need to set realistic, clear and specific objectives. You need to set boundaries and limits when dealing with the finances and the designer.
You should choose a proper location for your exhibition stand so that you can give it a professional appearance. When you sell your products it should be done in such a prominent way that it should get noticed by everybody.
- Highlighting Your Uniqueness
Companies will have to identify a unique selling proposition (USP) for their products and services. Also, you need to highlight the fact why your product or service is superior to that of your competitors. You can use an audiovisual display to showcase the speciality and uniqueness of your product.
- First Impression Matters
Your clients will have an eye on your exhibition booth stand design well before your sales team approaches them, and what matters is their first impression which they will create in their minds once they have a look at your exhibition booth stand. The time you have spent and the focus that you have delivered in designing your booth in the correct way will definitely leave a positive impression on the attendees.
- Provide Comfortability During Meetings And Business Chats
If your booth size is large enough to conduct meetings and you are expecting any, then you will have to make the space comfortable. Accommodate comfy sofas or chairs in your exhibition booth space, this will give an idea to the attendees that you come across as a professional and customer-oriented brand.
- Create A Theme For Your Booth Stand
Having a theme for an exhibition booth is considered to be important. An exhibition booth with a theme attracts more visitors. It is considered one of the best creative ideas for exhibition stand designs. If you are willing to go with a theme then you will have to create one which depends entirely on your products and also on the image which you are expecting to be created for the brand. Your theme should reflect what your brand stands for.
Hopefully, these creative ideas for exhibition booth stand design inspire you to create a masterpiece exhibition booth in your upcoming exhibition. SOL Brand Solutions is proficient in building Modular exhibition stands, Portable and Modular Displays, Custom Exhibition Stands, Retail Showroom Designing, branding and graphic design and much more. Sol can be your one-stop solution for all your exhibitions needs.