Exhibitions are an effective marketing outlet for start-ups to market their wares and reach out to the wider audience.
A well-conceived stand design at the exhibition will give an opportunity to a start-up to create a memorable first impression on the audience and stand-out from the competition. Better still, it will also work effectively as a branding tool in building a brand image for the start-up in the minds of the audience; and function as a decisive factor for connecting with the audience.
Tips and Strategies for Your Stand Design
There can be no better way for a start-up to get its event planning off the ground than with the right stand design. It will also work effectively as a marketing tactic of influencing the audience.
Here are some designing tips and strategies to follow when planning your exhibition stand design.
1. Get Your Stand Design Theme Right
First and foremost, it is important to get the theme of your stand design right. Make sure its concept is based on your exhibition show objectives.
Your exhibition show objectives should be clear before you decide the budget, size, and location in the exhibition for your stand. Your objectives should factor in whether you’re planning to showcase your product line or just planning to raise awareness about your product line?
Show attendees have their own set of expectations. Besides this, it will not be possible for you to appeal to their sentiments. At the most, you can appeal to specific target audience or clusters of viewers’. Partnering with a reliable exhibition stand designer will help to get the stand design right that creates the impact on the audience. Besides this, the stand design must be visible to everyone at the show and not limited to your stall.
To grab the attention of visitors’ fast, it is better to go with a target-oriented stand design. This will help to quickly raise awareness of your start-up brand in the few seconds you have for making an impression.
2. Try Out An Open Booth Design
An open design brings with it several benefits. Like for instance, you can have multiple entrances and exits which will help you to engage your stall visitors at their own comfort level. Additionally, it will also help you to engage multiple visitors without creating a chaos-like situation where everyone bumps into one another. More importantly, the stall staff as well as the visitors will be able to maintain social distancing.
Proper seating arrangements around your stall will also help to give space to everyone around more space as well as privacy.
3. Keep the Design Graphics and Text To The Point and Precise
Excess of graphics and text in the stand design will nullify its very purpose. They can be difficult to read or worse still can drive away the visitors from seeing it altogether. Instead, strike the right balance with graphics, visuals, and textual information. This will help to capture people’s attention whilst also helping to get the message across to the audience.
Pay attention to factors like color, font, and size of the graphics and text. To get them right, it’s better to work with professional designers with an eye for detail. They will ensure that even the smallest details of the stand design are right and make a difference.
4. Ensure Proper Placement of Marketing Message
Start-ups like all entities will be eager to get noticed.
A bespoke design as well as a large and impressive stand will offer such an opportunity. Besides, they can be very effective for all kinds of exhibitions.
Displays play a key role when it comes to placement of the marketing message. The key message with image must be at the heart of the marketing promotional strategy and highly visible on the display. Similarly, the text and images must be high-up on the stand design so as to prevent from getting blocked by visitors’. This way, they can be seen even from a distance.
5. Keep The Branding Theme Consistent
An exhibition stand design is a unique part of a start-up marketing strategy. Hence, it is important to get the design right by making sure that it is consistent with its branding philosophy.
The Logo, colors, graphics, styling, and so on used in the design should all represent the brand image accurately and be instantly recognizable. If that is done, customers’ at the event are more likely to follow-up at a later date. This they can do by viewing the start-up’s website. Hence, there needs to be consistency in the way the start-up branding is represented.
6. Get the Lighting Right to Set The Mood
An exhibition stand is not just about architecture and graphics. It is also about how effective its impact is on human senses like sight, touch, and smell.
Proper lighting will help to generate that impact by creating the right ambiance to your exhibition space; and also draw visitors’ attention to varied aspects of your stand design like graphics, visuals, text, and product displays. The right kind of lighting will accentuate the stand space and also make it instantly stand out from other exhibition stands.
7. Ensure The Design Presentation Is Dynamic
If your exhibition stand design succeeds in drawing the attention of the target-audience, next move must be to ensure that its presentation is dynamic.
By dynamic presentation, it is meant that your staff must present proper presentation of your products/services. They also could do with encouraging the visitors’ to try out the products/services at the exhibition. This will help them to get a feel of the products/services and find out whether it measures up to their expectations.
A still better way would be to enlist the services of experts for presentation that is interactive with the help of virtual reality. This can be interspersed with contests for engaging and informing the visitors’.
No amount of event planning will be successful if your exhibition stall has clutter. Clutter will only end-up negating the effect of your exhibition stand and defeating the very purpose of having it.
To avoid clutter, avoid displaying everything that your start-up has to offer unless they are innovative and revolutionary; and instead focus on selected products/services. Remember that the visitors will be more interested in industry-related products and information.
Likewise, ensure that your stand has a modest collection of marketing material that lists the benefits of your wares. To showcase more information and even products/services, leverage the use of Smartphone’s and QR codes to direct visitors to additional information on your social media page or website.
