Making your exhibition more engaging is a breakthrough way of increasing your brand’s sales and getting more leads at a trade show. It’s all about hitting the correct strings with the visitors. When they feel more connected and more on the same line with the brand, then there is a sense of trust between the customers and the brand itself. So you can say, the main success of a trade show lies mainly on how you engage and how deeper that connection gets.
Asking questions or implementing a live Question-Answer Session can do wonders for your company if your primary aim is to get more leads or create awareness about your brand in the market.
- Use of Smartphones
Well, who doesn’t use a smartphone these days? That’s exactly what we are going to take advantage of. There’s a lot of apps present or you may as well build one especially for that purpose that will be present for everyone at the conference which will make the whole session more fun and interesting.
Well, there might be a greater number if the audience at your trade show booth, and one of the best ways to make the whole process easy and hassle-free is to implement a voting system on the question-answer session. The audience can just vote on which questions they want to answer this making it a much simpler process.
- Keep A “Moderator”
When you are in the middle of a session, always make sure you keep yourself with a Moderator who will take care of all such disturbances and disturbances. These might be a technical glitch, noting down things, and also addressing visitor’s concerns. On having a moderator you can have a comfortable conference session.
Having such a moderator and the whole process of it is known as Session Question and Answer and this is all a part of it. Organizing such an event will unquestionably help in building trust and loyalty towards the stakeholders and a good name in the industry.