International Event Management: A Comprehensive Guide
A complete guide to International event management.
Handling an international event is not easy and hence could turn up to be a challenging task. This guide has been designed to help the newcomer as well as the people who have established a firm base in the business.
International Event Management: A Comprehensive Guide
Managing any event is always a difficult task especially when you are a client without the guidance of an international event management company. Organizing international events is right in the comfort zone for these companies who have been catering to the needs of many.
Although the challenge is thrilling, it can also be intimidating, if not terrifying to work alone without a helping hand. Even the most skilled and seasoned management companies can struggle to cope with social, cultural, and legal obstacles that do not exist at home.
The exhibition market in the United Kingdom is worth £43.2 billion, and there are about 1.3 million commercial exhibitions held in the UK alone every year, so this is a serious industry to investigate.
Look no further for a full guide to international event management in four easy-to-consume pages, covering everything from getting into the market and acquiring industry insight to hiring your own international event management company.
If you are a company that is going to compete in the international market, then you need to know what challenges lay ahead of you and how to deal with them. Getting started, it is not easy to find your foot in the business. So we at SOL have put together a brief guide to help lay the groundwork for the right exhibition management company for you.
Custom Exhibition Stands Designs
Research the Place’s Culture
Since you are stepping out of your country, it can be difficult to know the layout of the place of your exhibition. A good way to be able to start your event is knowing which place is the exhibition situated and studying about it.
Start researching the culture of the state and the country it is situated in. There are going to be top event management companies who have done events before and through your competitors, there is a lot you can learn about the event’s terrain and how they take place in the country.
Leaving things to chance would be a bad move since you could end up drawing the shorter straw. So do a thorough research of things and prepare before the event and be ready to face new challenges since it is unfamiliar territory.
REASONS WHY WE LEAD
We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.
We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.
Reusable and Affordable
Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.
Get meaningful and attractive brand graphics to feature value to your fair booth rentals.
We build your booth displays at a production unit using leading-edge technology.
Digital is everything today, we assist you to build meaningful brand experience using technologies
Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.
Quality Execution Assured
Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals ﬁrst thenthe booth structure goes on site after thorough quality inspection for ﬁnal execution.
Right Value for Money
Out transparency policy and our principals is to have ﬁxed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client
Get Foreign References
Although learning about another community may be interesting and beneficial in negotiations, it may not be sufficient when it comes to the more technical aspects of exhibition management.
When it comes to industry jargon, the APEX Industry glossary from the Convention Industry Council is a good resource. This resource is largely concentrated on the North American industry, but it is conducting a thorough analysis and will soon contain notes on how the words are used around the world.
The best way to research industries is knowing through their own words. You can go through references in event management companies’ websites which will provide you with adequate information. Most counties have planning associations and technical bodies, and it is worthwhile to approach these organizations for advice on community best practices and future partners.
Eco-Friendly Modular Exhibition Stand Designs
Find a Native Partner
As you cannot often relocate or establish an outlet in another country, it is better to establish a business relationship with someone who is into the business exhibition and is a corporate event company.
A specialist organization’s local experience will easily make or break a case. The Convention Visitor Bureau (CVB) or Destination Marketing Organization (DMO) of the destination is the best place to meet (DMO). CVBs, as non-profit organizations, are usually willing to deliver a variety of discounted resources to planners as well as promote a wide spectrum of local properties and service providers.
A DMC is likely to go beyond and above what is expected for a national event. While this can raise prices, the value of their local experience, service level, and resourcefulness should not be overlooked.
Portable Displays & Promotion Kits
Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your ﬂoorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
Free Stand Design
Are you exhibiting in a new country for the ﬁrst time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.
Request A Call Back
Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
Organizers consider budgeting to be the most difficult aspect of organizing and conducting exhibitions. Since this aspect of the approach is ultimately tied to the company’s financial priorities, it’s critical to have a comprehensive, well-thought-out budget plan that can help you keep track of spending, save time, show ROI, and make better business decisions.
Investigate the case expenditure costs to arrive at approximate pricing that is as similar to the real expense as possible. This can be accomplished by reviewing historical pricing details from past events and factoring in inflation, or by contacting vendors and obtaining several quotations to provide a more accurate pricing image.
International event management is not a walk in the park and hence for someone who just laid foot on the terrain, this is a helpful guide. Toshiko, SOL’s top international representative recommends that you take care of the above-mentioned points and it is important to get a hang of this work before establishing firm roots in it.