Different brands have different budgets for their exhibition booth stand. So it goes without saying that companies with bigger budgets have the advantage of going all out to make their stand outshine other exhibitors. From custom displays to AR and VR technology, there is no limit to their designs.
However, that isn’t the case for smaller booths. Thus, the brand isn’t able to incorporate all the desired elements and technology in the expo stands. This is where custom stand builders come in and vamp up the small booth to make it look bigger.
How so? Here are 8 things custom stand builders incorporate into your small booth to make it look bigger.
- Full-Size Mirror
A common illusion used by many interior designers is with the help of a mirror, especially a full-size mirror. And no, the mirror is not for selfies.
Since the mirror reflects everything, if strategically placed throughout the exhibition stall, it can reflect the interior of the booth making it look double the size. So, it is common for custom stand builders to incorporate into your small booth.
Moreover, when the attendees are reflected in the mirror, it creates the impression that more people present in the booth. And since people influence people, the more people are seen in a booth, the more likely are other attendees to visit it.
- Installing an Upper Deck
Space restriction is one of the biggest obstacles for custom stand builders as they can’t incorporate all the required elements into the exhibition booth design. This is especially the case when brands want to display products, have presentations, or a private conference room.
So to maximize the space, stall designers often opt to have an upper deck in the booth. The upper deck allows you to double up on the space without having to buy bigger booth space. Moreover, the size of the upper deck can be customized to suit the brand’s requirements.
- Open Show Booth Layout
Rather than having walls covering the expo stands, many exhibitions stand design companies will create an open show booth layout.
Using the simple idea of human perception of space, the custom stand builders will design an open layout with minimal or no walls. The more enclosed space is, the smaller it looks. Thus, keeping this in mind, the idea is to create a layout that allows the eye to see farther away, and not be obstructed by a wall.
- Minimal Furniture
A simple way to make your exhibition stand to look bigger is by getting rid of bulky furniture. Given the limited space, the last thing you want is to have furniture talking up space. Moreover, the lesser furniture you have, the less likely are attendees and staff to trip over them and easily move about.
This why opting for minimalist furniture like bar chairs, and tables over heft armchairs and sofas not only help you create more space but also make the show booth look less congested.
- Minimal Design
It cannot be stressed enough how many exhibitors lose their space to unnecessary designs that barely add any value to the exhibition stall. For this very reason, custom stand builders when building the booth will keep the physical design elements to a minimum.
Not only does it give you more space, but it also makes the booth look neat. The minimalist design is trendy right now and offers a sleek look to the show booth. A good way to keep the design minimalistic is by using digital means to showcase the products and have interactive activities.
- Raised Flooring
The few added inches help you rise above other exhibitors. Since the booth is small, the best way to not be overshadowed by bigger expo stands is by having a raised floor that makes your booth look tall.
- Lesser Text and Graphic
The more text and graphics your banners have, the more confusing it can get for attendees to figure out what you are talking about or even exhibiting. With a small booth, too much of anything can become an eyesore, especially words and images. This is because they are so closely placed that they overwhelm the person.
So, keep your text to a minimum. A good way to tell your message is through videos and presentations as moving pictures don’t strain the eyes too much. Moreover, the details of a product or the brand can be communicated by the staff, rather than you including it in the banner.
- Creative and Interactive Walls
As mentioned earlier, to create a bigger-looking exhibition booth stand, you will need to minimize some elements. However, that doesn’t mean you have to completely get rid of them.
Thanks to technology, elements like games, interactive activities, product demonstrations, videos and much more don’t need a separate counter or space. With video walls, these elements can be viewed and interacted with on-screen.
We hope this article helped in understanding how custom stand builders make your small booth look bigger. With a restricted budget, the booth space shrinks down the size of the exhibition stand. However, with these tips, you can easily make the booth look bigger.
If you need assistance in building a creative booth design for an upcoming exhibition, our team of dedicated professionals will help you out. Contact us today for more details.