With the need for sustainability gathering pace the world over, marketers face growing challenges in marketing their brands. Fortunately, they are able to turn to a marketing strategy that addresses their brands Corporate Social Responsibility; and influences consumers’ purchasing decisions.
That marketing strategy is called as ‘Green Marketing’.
Green Marketing, also called as eco-marketing, is a type of marketing that sells products or services by highlighting their environmental advantages. Such products/services are generally organic, recyclable, and sustainable.
Adopting eco-friendly and sustainable practices; and using stall designs to reflect and communicate the brand image at exhibition; can make a big difference to a brand’s marketability and also, its bottom-line.
Best Practice and Tips for Sustainable & Eco Friendly Stall Designs
With sustainability the buzz word these days in the corporate world, here are some best practices and tips to go with sustainable stall designs.Â
1. Go With Eco-Friendly MaterialsÂ
An eco-friendly stall design will espouse the cause of using eco-friendly materials in a way that does not cause any harm to nature and the environment.Â
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- Bespoke reusable stall designs; they can be reused again for a number of events. Modular stalls are not only more environmentally friendly but are also a whole lot cheaper and easier to store and transport. Aside from these, modern modular stalls also offer several interesting features that if exploited creatively will work effectively to spread of message of sustainability and at the same time, enhance brand image.
- Lightweight eco-friendly materials like aluminum, bubble wrap, foam padding and fabric, etc, make a huge difference. They not only help to save a lot of money on packing, transportation and shipping expenses, but also help to bring down some of the pollution associated with transportation process. If it is not possible to use materials that cannot be reused, then opt for eco-friendly materials like packing material cardboard, an eco-friendly material that is 100 percent recyclable.
- Green painting technology has come along very well in recent years. The use of green techniques in the printing procedure like inks and materials help in the reduction of energy use and limit the spewing of carbon emissions in the process.
- Eco-stall displays that are certified are a great way to promote sustainability. Like portable displays, which are not only eco-friendly but are also cost-effective and flexible; they also bring down the cost in terms of purchasing or renting, transportation, setting-up, etc, all of which help to cut down wastage and bring down carbon emissions.Â
Even the words used in the stall design can be eco-friendly. Word s like green and sustainable have many advantages and additionally they can be used interchangeably in a way that spreads green-consciousness.
2. Opt for Eco-Friendly Lighting
Lighting plays a key role in highlighting a stall design. Hence, it is important to ensure the lighting set-up of stall booth is effective. A proper lighting set-up will not only help to project the stall design effectively to the audience but will also help to generate the best layout for your business in the sense people get to see properly what your business has to offer and is promoting.
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- Energy-efficient alternatives with the ENERGY STAR on product packaging.Â
- LED Lights. They are made to conserve energy as they use less wattage and they are cost-effective, help reduce electricity bills, and last far longer than other categories of lighting. No wonder, they are considered as the best choice when it comes to sustainability. Other lighting options that are eco-friendly include Halogen Light Bulbs which are sufficiently efficient; has a white color that is closer to that of the sun; and also last fairly long. Then there is compact Fluorescent Light Bulbs which are energy-efficient, last longer and facilitate the reduction of the greenhouse effect.
- Lighting with colors that can be alternated with those reflecting the brand image of your company. Displaying different colors will help to ensure sufficient illumination that will attract onlookers and customers.Â
3. Use The Right Display Size
The size of your stall design and stall booth plays a big role in carbon footprint. Usage of the right stall design display size will help to greatly minimize your environmental footprint; make your stall booth easily accessible; supplement your green marketing efforts; and above all, effectively promote your brand image.
Similarly, a good display stall design should be sizeable in a way it occupies the space available efficiently on the exhibitions . At the same time, it should give space to the visitors to view the goods on display and also those that are making sales.
4. Customize Stall Booth For Sustainability
The presentation and space of stall booth plays a huge role in marketing your products/services.Â
Brands can use this opportunity to showcase their Corporate Social Responsibility by branding the stall booth. This will help to give details of the company in a way that will increase interaction in your stall booth.
Linking up with a reliable green marketing agency will help to give your stall booth a personalized touch with a brand logo that is consistent and impactful. Additionally, this practice can be used to lower the energy needs of your stall exhibit, and enhance your brand image.
5. Use QR Codes & Other Electronic Technologies
Using QR codes and other electronic technologies will greatly help to reduce paper waste which is termed as one of the biggest causes of environmental problems.Â
What makes QR codes so eco-friendly and cost-effective is they are editable, provide data-based insights into how your stall design works, and finally, give you the option to introduce media-rich features in the stall-design. A dynamic QR code will allow the audience to simply scan the stall content to view video content or images; or give on-the-spot feedback about your products, etc.
QR codes also helps to make packaging eco-friendly by minimizing the use of paper at the exhibition or exhibition.
CONCLUSION
In an age when climate change is making people around the world stand-up and take notice of the dangers of environmental degradation, companies have a responsibility to play their due role in protecting the environment.Â
As a part of their Corporate Social Responsibility, they need to use eco-friendly materials, leverage eco-friendly technologies, and harness green marketing techniques to promote sustainability and a safe environment for generations to come.
