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When designing a trade show booth, one of the first things that need to be factored in automatically is lighting. Lighting after all helps to enhance the look and feel of your booth design in a way that will make it a stand apart from the rest of the booth designs at the trade show.

Selecting the appropriate trade show lighting will make a huge difference in how your booth is perceived by the audience at the show. In a way, it can be the difference between your booth’s success and failure at the trade show; and how the visitors’ will feel when inside your booth.

Now, the question is what kind of booth lighting will make your trade show booth design a standout?

The answer to this is – hire a professional exhibition company to help you create not just a custom exhibit booth but also create the right lighting ambiance for your booth.


Trade show lighting plays a key role in enhancing the flavor of your trade show booth design, a notch-up. By leveraging trade show lighting the right way, you stand to extract the following benefits.


When you use the right lighting concept with the best lighting practices, your trade show booth design will sport a radiant look, and create the appropriate ambiance in and around the design space. This will not only enhance its visibility but will also help in setting the right mood for the visitors to feel inspired to enter your booth.

However, you need to plan for it carefully. You also need to reflect on the atmosphere you want to create for your trade show booth design. That is, whether you want to create a warm and relaxed atmosphere; or give a modern and public feel to the space. You need to decide thoughtfully the kind of lighting you want for your trade show booth design.

If your intention is to have a warm and relaxed look around your trade show booth design, dim and warm lighting will be suitable. On the other hand, if you would like to have a modern and lively feel to your trade show booth design, you should use bright and cool lights. Similarly, if you opt for a non-even distribution of lighting, then it helps to create a relaxed space in and around your trade show booth design. Likewise, if you opt for uniform lighting, it will help to make the space in and around the design look more vibrant.

To extract the best out of the available booth lighting solutions, it is better to consult your exhibition booth builders as they will have a better idea of what kind of lighting will suit the occasion; and where to place the lights to create the right impression.

Eventually, whatever be the choice, your decision of exhibit lighting solution should ensure that your trade show booth design presents a professional and impressive appearance that instantly draws visitors’ attention.


Lighting plays a highly important role in enhancing trade show booth design aesthetics. It can dramatically alter the way an object is perceived by a person.

In a trade show, lighting can be the difference on how an exhibit is perceived by the audience. It can be the difference between an exhibit design that lures people into the booth; and an exhibit design that is ignored or not noticed at all. 

If you want to make your exhibits to be noticed by the audience, you need to leverage the best of exhibit lighting solution with the appropriate stand lighting techniques. This will ensure the exhibit lighting is used in an innovative way that will create interest among the audience and draw more visitors to your booth floor. For instance, exhibit lighting solution that uses light design to make your exhibits appear as a real work of art rather than just as a backdrop

Good lighting concept selection and execution can also make your trade show booth design more attractive by adding gloss to the overall design and making the exhibit appear more real, attractive, and even intriguing to the visitors. Besides, it will make the booth design graphics appear more visible even from a far off distance.

However, a lot of work goes into exhibit lighting solution for a trade show. From lighting design conceptualization to lighting design execution, and fabrication, there are a lot of intricacies involved. Hence, you need to discuss the right solution with the right exhibition company. This way, you stand to get the benefit of the best design ideas with the right exhibit lighting solution. Besides, you get the benefit of a source that uses the right stand lighting techniques that meets the practical as well as the aesthetic requirements of your brand.


Generally, effective lighting is all about making sure that the focus is on your trade show booth design. It will ensure that certain aspects of the design are highlighted in a way that draws people’s attention immediately. 

Several studies in design have time and again revealed that people get naturally drawn to brightly lit spaces.

When working out your booth lighting solutions, ensure that the solution takes into consideration every visual aspect of the design. If done accordingly, it will help to attract the visitors and convey your brand message to the audience instantly. For instance, Ladder Lights when hung from your booth’s ceiling will illuminate your booth in warm orange. This will create a congenial ambiance in and around your booth.

The use of extra lighting where possible can also be tried. When they are well-positioned they help to improve the look of your booth design graphics and also enhance the presence of your exhibition stand. Besides, they will also guarantee that the visitors automatically see your products or marketing messages that you desire to be stand out.

Know that your brand presence at a trade show can be a success only if your trade show booth design incorporates lighting as a part of its theme.

If done the right way, it will benefit your brand presence immensely.
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What Do We Do?

SOL Brand Solutions is a branding and stall design company that designs and builds large-format exhibition stands. We offer a wide selection of exhibition stands, including custom right exhibition stands, portable modular display stands for conventions and conferences, and promotions and activation kits. With offices in Asia, USA, and Europe, we can serve you anywhere in the world with a complex stall design to the activation and promotion display kits.

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SOL Brand Solutions Pvt. Ltd. Phone No: 022-46051520

47, Dr. Simon Fernandes Marg,
Marine Lines, Mumbai: 400002, India

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